MINI PROJECT

REGISH BABU
MBA IHAJ023
 TITLE OF THE STUDY

A
STUDY OF THE BRAND AWARENESS
OF MARUTI ALTO WITH SPECIAL
REFERENCE TO K10
 OBJECTIVES
PRIMARY OBJECTIVE

To study the customer awareness of Maruti

Alto K10

contd…
• SECONDARY OBJECTIVES

- Determine the buying behavior of

customers

- Determine what are the factors that

influence the customers opinion about this
model
 SCOPE OF STUDY
• The study aims at determining the awareness
of the customers of Maruti towards this new
model.

• To study about the inclination of the

customers to buy this model.
Contd..
• But the limitations of this study are:-
-It will be restricted to a specific audience

-Improper selection of a representative

sample may lead to wrong results

Contd…
But proper study of the selected sample can
give accurate results
 RESEARCH METHODOLOGY
What is the research problem involved-

The very basis of this study is that everything

in marketing is customer based
Brand awareness and customer satisfaction
are inter related
The focus of this study is whether the
consumers purchase K10 after having enough
awareness about this product
NATURE OF STUDY

The method that will be used for this study

will be descriptive research
This research makes use of survey method
and will be based on consumer response