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  • r5 404 Mba Advertising Sales Promotion and Distribution Set1

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    Srinivasa Rao G
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    Advertising is an important component of the marketing mix. 'The company needs to clearly understand that the advertising message, media selection, and frequency of exposure depend on the advertising objective' 'what approaches are used in determining advertising budget? Discuss the advantages and limitations of each method'

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    Advertising is an important component of the marketing mix. 'The company needs to clearly understand that the advertising message, media selection, and frequency of exposure depend on the advertising objective' 'what approaches are used in determining advertising budget? Discuss the advantages and limitations of each method'

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
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    461 views1 page

    r5 404 Mba Advertising Sales Promotion and Distribution Set1

    Uploaded by

    Srinivasa Rao G
    Advertising is an important component of the marketing mix. 'The company needs to clearly understand that the advertising message, media selection, and frequency of exposure depend on the advertising objective' 'what approaches are used in determining advertising budget? Discuss the advantages and limitations of each method'

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
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    Code No: R5-404-MBA NR-R5

    M.B.A. IV Semester Regular Examinations, Apr/May 2008


    ADVERTISING SALES PROMOTION AND DISTRIBUTION
    ----
    Time: 3 hours Max Marks: 60
    Answer any FIVE Questions
    All Questions carry equal marks
    ?????

    1. ‘It has been said that advertising is an important component of the marketing
    mix’-explain the statement.

    2. ‘The company needs to clearly understand that the advertising message, media
    selection, and frequency of exposure depend on the advertising objective’-elaborate
    the statement.

    3. What approaches are used in determining advertising budget? Discuss the advan-
    tages and limitations of each method.

    4. For a particular advertiser with a limited budget, is it likely that optimum reach,
    optimum frequency, optimum continuity and optimum dominance will be achieved?
    Why?

    5. Designing a good layout means arranging the parts of an advertisement to attain


    certain goals -comment.

    6. What are the post-testing methods of advertising effectiveness? Explain in detail.

    7. What promotional strategies are suitable for retail marketing of life style products?

    8. What are the areas of public relations? Explain them in brief.

    ?????

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