Professional Documents
Culture Documents
History
Mission
Vision
Quality
Nokia gain brand personality and market shares
because of its quality.
4Ps….
Design
Nokia sets are of various design such as
Flip sets , Flat sets, Slide sets , Sets with
rotating camera etc
Features
Each set of Nokia has its own features .
The models of Nokia are based on
features. e.g. Nokia 1100 set has
4Ps….
Brand Name
Brand name is written on each set.
Packaging
On packaging of Nokia set detail
information about the set is given and
packing is made attractive by picture.
Each set has its own booklet with
information about its features.
Price
Price targeting both the ends
Price range from Rs999 to RS 42700
Pricing strategy
Nokia also offer cash allowances.
Promotion
Advertising:
Though TV , Sign boards , Bill boards ,
Radio and Newspaper
Broachers , Posters ,Dummies and display
stands
Personal selling:
By product training to Distributer.
Sales Promotion
Place
Channels
Nokia > Distributer > Whole seller > Retailer >
Customer
Coverage
Nokia is widely available all over INDIA
Distributer
Nokia main distributer are I2,United mobiles,
Mobile zone and Advance telecom.Nokia mobiles
are mostly available through every mobile outlet
Product Mix of Nokia
• 1000–9000 series
• Nokia 2000 series – Basic
series
• Nokia 3000 series –
Expression series
• Nokia 5000 series – Active
series
• Nokia 6000 series – Classic
Business series
• Nokia 7000 series – Fashion
and Experimental series
• Nokia 8000 series – Premium
series
• Nokia 9000 series –
Communicator series
(discontinued)
Macro Environment of Nokia
POLITICAL FACTOR
ECONOMIC FACTOR
SOCIAL FACTOR
TECHNOLOGICAL FACTOR
ENVIRONMENTAL FACTOR:
Segmentation Strategy
Geographic:
Demographic:
International Students
Nokia logo…..>
• Motorola
• Sony Ericsson
• Samsung
• LG
• Sharp
• Panasonic
% Share
• Nokia 37.2%
• Motorola 17.3%
• Samsung 9.8%
• Siemens 8.5%
• SonyEricsson5.2%
RIVALRY AMONG
COMPETITORS
• Price Strategy
• Market Strategy
Push
Pull
• Battery Strategy
PRICING STRATEGY
STRENGTHS
-Disaster recovery
*Southeast asian Tsunami
*Earthquake in Pakistan
Conclusion