A ‘HIRE’ CALLING

As job seekers get more serious about the

jobs they take up, companies get more
creative with their recruitment ads:

Deepak kumar
PGFB0914
 Value proposition
 It is imperative to create a real value
proposition for your prospective
employees.
 Business of fun
 BPOs have been losing out people due to
their ‘all fun, less work’ image.
 Now they highlight on long term career
possibilities in the industry
 For instance some companies highlights
the possibility of climbing the
management ladder fast in the
organization
 Great Expectations
 Employers are expected to provide a world class
work environment & a fat pay cheque every
month
 Employees are expected to match this by
delivering great results.
 Nowadays , recruitment ads were more focussed
on attracting people who bring fresh ideas and
inventive thinking, people who have the drive
and motivation to work in challenging situations
and understand the importance of managing
risk.
 Think careers, not jobs
 Nowadays employees don’t just want good job,
they need a great career
 A job is:
A regular activity performed in exchange for
payment; a position in which one is currently
employed.
 A career is:
A chosen pursuit; a profession or occupation.
The general course or progression of one's
working life or one's professional achievements
over time