GREEN MARKETING

INTRODUCTION
 Green marketing begin in Europe in 1980.
 Introduction of green product that were less
damaging.
 Consumer became more conscious about the
environment.
 Incorporates a broad range of activities, including
product modification, changes to the production
process, packaging changes, as well as modifying
advertising.
 Other similar terms used are Environmental
Marketing and Ecological Marketing.
WHY GREEN MARKETING?
POSITIVE ASPECTS OF
GREEN MARKETING
Add renewable:Make difference.
The waste of one product can be used to
produce another useful product.
Consumers are becoming more aware.
Safer as compare to synthetic product.
Cheaper.
NEGATIVE ASPECTS OF
GREEN MARKETING.
 Misleading companies:sell nothing
as if something
 Lack of knowledge among
consumer
 Consumer perceptions.
 E.g. mobil corporation.
 ADOPTION BY FIRMS

1.Opportunities to be exploited & for

competitive advantage
•Mc Donald
•Tuna manufacturers.
•Xerox
•Sundaram notebook.
•Ganpati pandals.
 2.SOCIAL
RESPONSIBILITY
E.g Coca Cola.
• Walt Disney World.

3. GOVERNMENT PRESSURE
E.g Introduction of CNG by Supreme Court of India.

• Higher Gas Tax associated with leaded petrol in

Austa Australia.
4.COMPETITIVE PRESSURE
E.g Godrej fridge and Whirlpool fridge.

5.COST OR PROFIT ISSUES

E.g Polychlorinate biphenyl (PCB)
 CONSUMERS
PERCEPTIONS
 CONSUMERS BELIEFS ABOUT
ENVIRONMENTAL MESSAGING BY
COMPANIES
STATISTIC
 CONCLUSION

 Green marketing is the next generation

marketing.
Consumers are becoming more and more
serious about the environment.
 Its wont be anymore a boring concept but a
fashion statement.
Green marketing look at minimizing the
harm not necessarily eliminating it.
THANK YOU