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  • What Is A Medium

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    Chirag Mehrotra
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    A medium is a broad general category that carries advertisements, such as television, newspapers, magazines, radio, outdoor advertising, video, and the internet. Each medium contains specific vehicles that deliver ads within that category, for example television ads can appear on channels like KBC, newspaper ads in publications like Times of India, and internet ads on websites like Indiatimes.com.

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    What is a Medium

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    A medium is a broad general category that carries advertisements, such as television, newspapers, magazines, radio, outdoor advertising, video, and the internet. Each medium contains specific vehicles that deliver ads within that category, for example television ads can appear on channels like KBC, newspaper ads in publications like Times of India, and internet ads on websites like Indiatimes.com.

    Copyright:

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    12 views1 page

    What Is A Medium

    Uploaded by

    Chirag Mehrotra
    A medium is a broad general category that carries advertisements, such as television, newspapers, magazines, radio, outdoor advertising, video, and the internet. Each medium contains specific vehicles that deliver ads within that category, for example television ads can appear on channels like KBC, newspaper ads in publications like Times of India, and internet ads on websites like Indiatimes.com.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    What is a medium ?

    • Media : Carriers and deliverers of advertisements.


    • Medium : A broad general category of carriers
    • Vehicle : A specific carrier within a medium
    Medium Vehicle
    Television KBC
    Newspapers Times of India
    Magazines Femina
    Radio Traffic Beat/Ranga a Rang
    Outdoor PatelBridge
    Video Cassette of a movie
    Internet Indiatimes.com

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