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Digital Media in

India
• One of the largest television markets in the
world
• Produces highest number of featured films in
short time
• The largest network of radio stations and
Key facts transmitters
• All India radio station has 23 stations
covering 91 percent of population
• 18th largest country in terms of broadband
users.
Popular forms of digital media

Television Radio  Internet


India is a transformed Television
programming landscape

Status of Largest producer of TV programms


outside Hollywood
Televison and
Problems
More than 1000 TV transmitters

Covering 90 percent of population


Major • Lack of Transparency.

problems in Compliance with laws/regulations.
• Challenges with respect to taxation.
Television • Threat to media channels.
• Hurt and life threats to people working in the
industry.
• Concern relating to Data Privacy.
• Licensing requirements.
• All India Radio started operation in 1927
• It servees both in domestic and International
markets
• Broadcasts in 24 languages
Radio • Covers 91 percent of geographical area in
India
• Covers 99 percent of total population
Major Issues

Compomise Failure in
Language
on the quality Targeting the
barriers
of content Audience
• Total population in India  1.26

Internet Billion
• Total Internet users           243
Million
• Internet usage in India has grown
by 32 percent
• Users in Urban cities grown by 29
percent
Internet • Users in Rural Indian by 39
percent
Penetration
• Slow network. Users complain the network is too
slow. ...
Major issues
• Weak Wi-Fi signal. ...
connected to • Physical connectivity issues. ...
Internet • Excessive CPU usage. ...
• Slow DNS lookups. ...
• Duplicate and static IP addresses. ...
• Exhausted IP addresses. ...
• Can't connect to printer.
Sources
• https://prsindia.org/theprsblog/regulation-of-media-in-india-a-brief-o
verview?page=46&per-page=1
• https://www.statista.com/statistics/824936/india-digital-media-mark
et-
• https://timesofindia.indiatimes.com/topic/internet-problem/news
• https://bestmediainfo.com/2020/06/how-india-s-radio-industry-is-fig
hting-a-tough-survival-battle
• https://www.insightssuccess.in/challenges-faced-by-tv-industry-in-ind
ia/

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