TELECOMMUNICATION INDUSTRIES

Presenting by:-
Gaurav Asiwal(1950348)
Urmesh Asiwal(1950360)
Kunal kumar(1950352)
Nitin Yadav (1950354)
Ajay pipalkar(1950341)
 Introduction
Telecommunication
Telecommunication is the transmission of signs, signals, messages, words, writings,
images and sounds or information of any nature by wire, radio, optical or
electromagnetic systems.
Telecommunication occurs when the exchange of information between communication
participants includes the use of technology.

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 Telecommunication
Industries
The telecommunication sector is made up of companies that make communication
possible on a global scale, whether it is through the phone or the Internet, through
airwaves or cables, through wires or wirelessly. These companies created the
infrastructure that allows data in words, voice, audio or video to be sent anywhere
in the world. The largest companies in the sector are telephone (both wired and
wireless) operators, satellite companies, cable companies, and internet service
providers.
History & Evolution of
the Telecommunications
Sector
 Services provided by
telecommunications Industries
Voice Services

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 Telecom Industry
Segments
• On the basis of services provided.

• On the basis of providers of services /

equipments

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Indian Telecom
Industry
o India ranks 2 in terms of number of telecommunication subscriptions,
nd

Internet subscriptions, and app downloads globally with subscriber

base of 1.17 billion.

o With 70% of the population staying in rural areas and a telecom

penetration of 58.94% as of oct 2020, rural market would be key growth

driver for the upcoming years.

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Telecom Service providers in
India

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 700
Million
India stands 2nd in Internet Subscribers in the world.

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US
$37.27billion
according to the data released by Department for
Revenue Promotion of Industry and Internal Trade (DPIIT) in
april 2020

1,137.27 Million
Mobile phone Subscribers

215%
Increase in apps downloads from 2015-2019
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Top Telecom Service providers in the
world
 AT&T |United States.

 Verizon Communications |United

States.

 China Mobile |China-Hong Kong.

 Soft Bank | Japan.

 Reliance Jio India.

 airtel India.

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7P’s of Marketing in telecom
industries

Product Price Place

Promotion People Physical Evidence Process

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Product
• Voice service
• Pager service
• Internet
• Video Telecommunication
• Very Small Aperture Terminals
• Voice Mail
• Teleconference

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Price
• Cost Based
• Demand Based
• Competition Based

 Prepaid
 Postpaid

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People
Customer Oriented
Spot responses to
queries

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Physical Evidence
• Intangibles

• Offering tangible services

• Ambience of service
outlets

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Physical Evidence

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Place
• Multiple offices
• One Stop
Shops
• E-seva
• Kiosks

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Promotion
Direct Marketing
Advertisements in
• Newspapers
• Radio
• Televisions
• Billboards
• Sponsorship events
• Promotion campaigns

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Promotion

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Process
• Prospecting
• Reliability
• Continuity
• Quality
• Reduction in
cost

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Thanks
! ny
A
questions?

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