Bharati

Airtel 
Presented by: 
Group 6 

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  Company Background
 Mission,Vision and Values
 Target Market
 Competition
 Setting benchmark
Table of  Pestle
contents   Success factors
 Swot
 Recommendations

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  Bharti Airtel Limited (Airtel) is one of the largest homegrown consumer

Company brands to have emerged out of India. 

 Over the last 25 years, Airtel has grown to become a global

Background
communications Solutions provider with over 471 million customers in 18
countries* across South Asia and Africa.

 
 Ranked among top 3 mobile operators globally.
 Retail portfolio includes  high speed broadband, Airtel Xstream Fiber,
streaming services, digital payments and financial services. 
 Airtel also provide secure connectivity, cloud and data center services and
cyber security.

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 Mission , Vision and Values 

Mission- Hunger to win customers for life.

Vision: Our  vision  is to enrich the lives of our customers. Our obsession is to win 
customers for life through an exceptional experience.

Values : We aim to work towards our vision, driven by our values of AIR - Alive,
Inclusive & Respectful.

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Target Markets
 

Airtel mainly targets people in the age group of 15-25

and elderlies by using different campaigns.

It targets the young, urban, social people and low-

income mass category as well. 

Airtel serves a wide range of consumer groups; it serves

all with its financial and business plans

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 1. Jio

2. Vodafone idea

3. BSNL

Competition  4. AT&T Mobility

5. Hathway (Internet and Dish TV)

6. Atria Convergence Technologies Limited (fibernet)

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  Airtel Thanks App: Recognised as the most innovative
among mobile applications, at the prestigious
ET Telecom Awards 2020

 Airtel Business: Recognised as the Best Enterprise

Service Provider for enabling enterprises , at the

Setting ET Telecom Awards 2020

 Airtel Xstream Fiber: Won the Best Broadband Service

benchmarks Provider at the prestigious ET Telecom Awards 2020

 Won four awards in each category of Video Experience,

Games Experience, Voice App Experience and
Download Speed Experience in the Open Signal Report
in September 2020, for the second time in a row.

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Political:  Economical: Social : Technological: Legal: Environmental:
1. Operations in 1. Positive long- 1. Consumers 1. Advancing 1. Strict 1. Need to transition
few countries term economic moving towards leads towards 5G cybersecurity to lower emission
impacted by output in major faster & services  laws for technologies 
political operations cheaper internet 2. Driving storing and
instability, civil market services customer delight selling users
unrest and other 2. Economic 2. Surge in data through customer data
factors  downturn due to demand due to easy innovations 
the Covid 19 availability of
pandemic. smartphones 

PESTLE
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  Financial: Strong financial performance. Highest ever revenue reported in
2021: Rs 1,006,158 million
 Intellectual: Numerous digital innovations such as Airtel IQ, Airtel Secure,
Airtel IoT, Airtel Ads
 Social & Relationship: Enhanced supplier governance, provide enhanced
consumer experience
 Manufactured: 5G ready network, rated India’s best video, gaming and

Success factors  voice app experience network

 Human: world-class experience across employee lifecycle, 87 Mn spent on
employee training, 500 Mn spent on CSR activities
 Natural: Committed to net zero carbon emissions by 2050, 100%
compliance to reduced radiation norms, 82917 MWh renewable energy units
consumed, 5554.28 tonnes of e-waste recycled, 284 MWh energy units
saved, and 508 Mn sheets of paper saved through e-bill initiatives.

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Strengths Weaknesses Opportunities Threats
Renowned Telecom Outsourced Operations Strategic Partnership Government Regulatory
company Venturing into African Market Development Framework
High Brand Equity operations VAS Competition
Extensive infrastructure High Debt Untapped geography of the MNP (Mobile number
Strategic Alliances current market portability)
Torchbearer of the telecom LTE
Industry

SWOT 
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  Renewing the focus on customers’ needs by taking a
more nuanced approach to customer engagement
 Converging and remixing entertainment experiences
through new service offerings and entertainment
Recommendations  bundles—and by adopting new strategies that can
enable business agility
 Repositioning to monetize advanced wireless networks
through new products, services, and business models

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 References 

 https://assets.airtel.in/teams/simplycms/web/docs/AirtelIntegrated_Report_and_Annual_Financ
ial_Statements_2021.pdf

 https://www.cci.gov.in/sites/default/files/whats_newdocument/Market-Study-on-the-TelecomSe
ctor-In-India.pdf

 https://www.investindia.gov.in/sector/telecom

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 Aanchal Sharma - M319-21 
Aayushi Sharma - M320-21 
Ameya Girish Vatkar - M328-21
Arindam Mandal - M335-21 
Thank you  Khune Shubham Balu - M357-21 
Mahima Nidhi Soreng - M363-21 
Venkatesh Prasad - M420-21 
Yash Agarwal - M422-21
Esha Upadhyay – D010-21
  

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