1975

1994 - 2002

1975 - 1987

2002 - 2008
1987 - 1994

TECHNOLOGY MANAGEMENT
 MICROSOFT

Founded : Albuquerque, New Mexico (April

4, 1975 )
Founders: Bill Gates, Paul Allen.
Headquarters: Redmond, Washington, United
States.
Area Served: Worldwide.
Chairman: Bill Gates
CEO: Steve Ballmer.
 CONT…

 CSA: Ray Ozzie(Chief S/W Architect )

 Product: Computer S/W, Video Games, Microsoft
Office, Microsoft Windows, Microsoft Server,
Windows Mobile.
 Revenues: US $58.44 billion(2009).
 Operating Income: US $20.36 billion(2009).
 Net Income: US $14.57 billion(2009)
 CONT…

 Total Assets: US $77.888 billion(2009).

 Total Equity: US $39.558 billion(2009).
 Employees: 93,000 in over 100 countries (2009)
 Website: www.microsoft.com .
 TECHNOLOGY MANAGMENT

 Technology Management is set of management

disciplines that allows organizations to manage its
technological fundamentals to create competitive
advantage
CONCEPTS…
TECHNOLOGY BASE
 TECHNOLOGY ASSEST

 Patents: 5000 unexpired patents

 Microsoft Research has more than 850 researchers

 R&D Centres :Microsoft Research Asia, Microsoft
Research Cambridge, Microsoft Research New
England, Microsoft Research Silicon Valley, Cairo
Microsoft Innovation Center, European Microsoft
Innovation Center
 ORGANIZATIONAL ASSETS

 Located in Redmond, Washington

 94,000 employees in 100 countries/regions
 International Computer Technology Program
 $40 Billion a year
 Also owns part of TV network, Internet, Magazine,
Encyclopedia
 COMPLEMENTARY ASSETS

 Global customer base

 OS used in world out of which 95% are of Microsoft
TECHNOLOGY CYCLE
 TECHNOLOGY TRANSFER

Technology
transfer
company

Portfolio
company
stock
cash
technology
technology

Research
Public
university technology
company
 TECHNOLOGY TRANSFER

 Microsoft Research conducts both basic and applied

research.
 The Microsoft Research philosophy is that successful
technology transfer is a social process, not a mechanical
or logistical one.
 Strategic partnership with firms or Incubators (e.g.
Universities, R&D Organization)
 Microsoft Research collaborates with medical researchers
at the Ragon Institute of MGH, MIT, and Harvard; the
Fred Hutchinson the University of Washington; and the
University of Oxford
ACQUSITION &
STAKES
 ACQUSITION …

Microsoft invested $7.79 billion in R&D expenditures in 2003, a 17

percent increase over 2002. The Redmond, Wash.-based company
displaced “Ford Motor Company”
 The software and services sector increased the most of those studied,
with an 18.6 percent gain in R&D spending, mostly because of
Microsoft's spending.

 While software giant Microsoft topped the chart this year, a new
accounting rule proposed by a private sector organization, the Financial
Accounting Standards Board, Norwalk, Conn., which establishes U.S.
accounting standards, could turn next year's list upside down. The rule,
which will go into effect in June of 2005, would compel U.S. stock
market-listed companies to figure stock outlays into their R&D
expenses. At the moment, hardly any company besides Microsoft
 Major acquisition of MICORSOFT
are….

Microsoft has acquired 128 companies

DATE COMPANY CORE COUNTRY VALUE

BUSINESS (USD)
$
Wholesale
January 7, Visio
drawing  United States 1,375,000,000
2000 Corporation
software
Titus
Cable
April 12, 2000 Communicatio United States
television 944,800,000
ns
Business
Great Plains
0April 5, 2001 management  United States 939,884,000
Software
software
 CONT…
DATE COMPANY CORE BUSINESS COUNTRY VALUE
(USD)
$

January 3, 2002 Korea Telecom Telecommunications South Korea 500,000,000

July 12, 2002 Navision Software programming  Denmark 1,330,000,000

April 30, 2003 Place Ware Web conferencing  United States 200,000,000

February 13, 2006 Motion Bridge Search  France 17,858,000

August 13, 2007 Quantive Digital marketing  United States 6,333,000,000

 CONT…

DATE COMPANY CORE BUSINESS COUNTRY VALUE

(USD)
$
Fast Search &
April 25, 2008 Enterprise search  Norway 1,191,000,000
Transfer
September 28, Search and e-
Greenfield Online  United States 486,000,000
2008 commerce services
3-D sensing
October 29, 2010 Canesta, Inc.  United States 234,250,000
technology
 STAKES…

DATE COMPANY CORE BUSINESS COUNTRY VALUE

(USD)
$
Wang
May 30, 1995 Software consulting  United States 90,000,000
Laboratories

June 30, 1997 Comcast Cable television  United States 1,000,000,000

December 14, Qwest

Telecommunications  United States 200,000,000
1998 Communications
United Pan-
Broadband
January 31, 1999 Europe Comm  Netherlands 300,000,000
communities
NV
 CONT…..

DATE COMPANY CORE BUSINESS COUNTRY VALUE

(USD)
$
 United
February 1, 1999 NTL Communications 500,000,000
Kingdom

January 24, 2000 VerticalNet Management solutions  United States 100,000,000

Telewest
July 7, 2000 Cable television  United States 2,263,000,000
Communications
October 24, 2007 Facebook Social network  United States 260,000,000
R&D expenditures of last ten years
TECHNLOLGY DIFFUSION
 MICROSOFT AS INNOVATORS

 Creates DOS operating system

 Next-generation user interface operating system
 Microsoft Word
 Microsoft Window
 Microsoft Office
 Microsoft Server
 Windows Developer Tools
 EARLY ADOPTER

Microsoft Expression
Business Software
Games & Xbox 360
Windows Live
Windows Mobile
Zune
 KNOWLEDGE MAPPING

Guide to, or inventory of, an organization's internal or

external repositories or sources of information or
knowledge. These sources may include documents, files,
databases, recordings of best practices or activities, or
WebPages
 INDUSTRY

 Computer Software
 Computer electronics
 Video game consoles
THANK YOU 