Working Title

-Wild Child
The film is about a
rebellious Malibu
‘princess’ who is shipped
off to a strict English
boarding school by her
father.

Basic Information
Directed by: Nick Moore
Produced by: Tim Bevan,
Eric fellner, Diana Phillips
Written by: Lucy Dahl
Release date: August 15,
2008
Language: English
Budget: $20 million
Distributed by: Universal
Pictures
 Advertising –
Above the line
This type of advertising is budgeted for.

The trailer will be shown between films at

the cinema, on the film website, on
youtube, the TV etc. There are also fan
made trailers on youtube as well.

Posters will put

up at the
cinema, at bus
stops, in tube
station, on bill
boards etc...
Advertising –
Below the line
The film’s website offer a free wallpaper to
fans that feel they can relate to the title
‘Rebel’ or to those who aspire to the lead
character in the film. It is aimed at more
younger fans and teenagers who have blog
pages etc of which they can use the free
wallpaper as their background. This shows
that they support and like the film and this is
free marketing done by the fans.
 Teasers

On set photography Teaser posters

Film productions promote the film through ‘New Girl

teaser trailers/posters etc. They do this to New School
entice the audience into viewing the film and New Rules
giving them more of an incite into the A NEW TERM FOR TROUBLE’
story/plot.
 DVD &
Soundtrack

DVD INFO
Wild child was
released on DVD...
•UK on December 8th
2008
•Australia on January
15th 2009
•USA on November
17th 2009
Each contained only
one disk.
 “Don't miss Teen Vogue

Was sweetheart Emma Roberts

this weekend during the
television premiere of her

WILDCHILD 2008 comedy Wild Child! The

film will air as part of ABC
Family's 10 day Campus

successful? Crush film festival, which will

Wild child premiered in
America on ABC family on
August 8th 2010
also feature high-school
classics like The Princess
Diaries and Mean Girls- so
make it a movie night, and
get in the mood to get back-
to-school!”

Box Office
Opening weekend

• UK - £1,177,472 – 17th August 2008 – 359 screens

• AUSTRALIA – AUD 19,503 – 7th September 2008 – 5 screens

• NETHERLANDS - €253,467 – 17th August 2008 – 46 screens

• NORWAY – NOK 870,039 – 21st September 2008 – 30 screens

• UNITED ARAB EMIRATES – AED 539,468 – 31st August 2008 – 20 screens