PROFESSIONAL INTELLECT

PRESENTED BY
MANASA M
MEANING

 “The success of a corporation lies more in its intellectual

and systems capabilities than its physical assets”

 The professional intellect of an organization operates on

four levels:
 cognitive knowledge (know-what);
 advanced skills (know-how);
 systems understanding (know-why); and
 self-motivated creativity (care-why)

 Little attention to managing intellect which creates the

most value in the new economy
SCENARIO IN THE PAST

Training Focus of Companies

 Basic skills rather than advanced and little or none on systems
or creative

Perfection not Creativity

Resistant Bureaucracy
DEVELOPING PROFESSIONAL INTELLECT

4 ways to begin developing professional intellect

within a company

 Recruit the Best

 Force intensive early development
 Constantly increase professional challenges
 Evaluate and weed
RECRUIT THE BEST

Few topflight professionals can make a organization

 Want to work with the best

 Want to be on the frontier of advancement

FORCE INTENSIVE EARLY DEVELOPMENT

Know – how developed from real world problems

Experiences lead to know-why and care-why

Ensuring growth through:

 Constant heightened complexity, mentoring, rewards for

performance, incentives to advance the discipline.
CONSTANTLY INCREASE PROFESSIONAL
CHALLENGES

Leaders – demanding, visionary, intolerant to under

par effort, set goals high

Either drop out or substitute higher personal

standards

Push beyond book knowledge

EVALUATE AND WEED

Professionals want to be evaluated by the top of thier

field

Important to have objective appraisal and selective

weeding
LEVERAGING PROFESSIONAL INTELLECT

Past ways to create leverage

 Employees work longer hours
 Add more associates

New ways to create leverage

 Through new technologies
 Management approaches
COMMON PRINCIPLES TO CREATE
LEVERAGE

Boost professionals’ problem-solving abilities by

capturing knowledge in systems and software

Overcome professionals’ reluctance to share

information: competitive edge

Organize around intellect: around intellectual assets

THANK YOU