Research Objective

1 Current Marketing Situation:

1.1 To identify the current awareness of the brand

1.2 To identify the target market & its position in it including
information about market, product performance, competition, and
distribution.
1.3 To assess the major threats & opportunities to the brand

1.4 To make comparative Analysis in Ahmedabad crackers market.

2 Threat and opportunity analysis:

2.1 To find out an opportunity of a new player to enter in Restaurant

market of Ahmadabad, earned expected profits and provides job
opportunities.

2.2 To find out the top 5 player in the similar category of Restaurant
and their strategy implications.