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AHAN- RURAL ENTERPRISE MODERNERIZATION:-

According to the Census Of Economic Establishments there are 3.2 million establishments across
Pakistan, of which 44 percent are located in rural areas .To cater to this vast segment of a economy,
government of Pakistan launched “AIK HUNAR ,AIK NAGAR”(AHAN)-RURAL ENTERPRISES
MODERNIZATION project based on “ONE VILLAGE ONE PRODUCT” concept of Thailand .

The project was initiated in July 2006. Over the last year AHAN has gained roots in all the four
provinces . in collaboration with provincial and district governments , rural support programs ( RSPs) ,
microfinance institutions and others stakeholders.

The primary objective of this project is to elevate poverty in rural and Peri-urban ares of Pakistan by
supporting rural , MICRO AND SMALL ENTERPRISES engaged in non-farm products , such as ,
handicrafts , embroidery , ornaments, woodwork etc. the project envisages making Pakistani products
competitive for both, national and international markets. AHAN interventions assist in skill
enhancement of artistants improving product design encouraging innovating , better quality
management .

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