Avg. no.

of animals per HH
Non milking animalsMilking animals Total
Mandals Buffalo Cow Buffalo Cow Buffalo Cow
Overall 1.53 0.24 1.2 0.13 2.73 0.37

Avg. yield per animal

Mandal
Buffaloes Cows 3
Overall 2.07 1.79
2
1

Buffalo Cow
MandalAvg. yield per animal B
Avg. yield per animal
Buffaloes 2.07
Cows 1.79

Mandal
Avg. Production
Avg.
per
family
HH (Ltr)
consumption
Avg.per
volumes
HH (Ltr)
sold per HH (Ltr)
Buffalo Cow Buffalo Cow Buffalo Cow
Overall 5.99 5.44 1.44 1.26 4.55 4.18
Choice of Point of sale (% responde
Mandal Overall 6
Avg. Production per
Buffalo
HH (Ltr) 5.99 5
Cow 5.44 Dairy
4
Agent/Vendor
Avg. family consumption
Buffalo
per HH (Ltr)1.44 3Neighbour
Cow 1.26 2Town
Avg. volumes sold per
Buffalo
HH (Ltr) 4.55 1Others
Cow 4.18
Buffalo
Cow
Bu
Dairy 74%
Agent/Vendor 9%
Neighbour 15%
Town 1%
Others 1% 99% 89%
89%
40 87%
35
30
25 Reasons for not using packed milk
20
Low Price 6 Not Natural 24
15
Tasty 10 38 Less Shelf Life 22
Unadulterated
5 5 Adulterated 21
Home Delivery 31 Not fresh 17
Measurement in fornt
11 High Price
Low PriceTasty 6
Unadulterated
Home Delivery
Unskimmed milk 2 Low Quality 5Measurement in fornt
Unskimmed milk
CreditFreshness
 Low PriceTasty
Unadulterated
Home Delivery
Measurement in fornt milk
Unskimmed CreditFreshness
Credit 5 Others 5
Freshness 2

Town Vishakha Heritage Jersey Vijaya Other*

Overall 50% 28% 7% 7% 8%

Vishakha 50%
Heritage 28%
Jersey 7%
Vishakha
Vijaya 7% Heritage
Other 8% Jersey
Vijaya
Other
 %

34 35
3 35

2 30
1 25
20
Buffalo Cow 15
Buffalo Cow Buffalo Cow 10
5

Not getting rightno

Payment p
WronP

ale (% respondents)

6
5
Dairy
4
Agent/Vendor
3Neighbour
2Town
1Others

Buffalo
Cow
Buffalo
Cow
Buffalo
Cow

milk
reditFreshness
milk
reditFreshness

Vishakha
Heritage
Jersey
Vijaya
Other
% Respondents facing different problems

Not getting right price 34

Payment not on time 35
% respondents
Wrong measurement facing
13 various problems

Poor or no support
35
service 14
34
Corruption
35 in system 12100
Lack30
of credit availability 11 90
80
25 70
High Cost of Services 14
60 22
Low 20
price on flush season 22 50
15 13 14 40
12 14
10 11 30
20
5 10

Not getting rightnot

price Feed
PaymentWrong on time
measurement AI
Poor or no support
Corruptionservice Health Care
Lack ofin system
credit availability
HighLow
Cost of Services Insurance
price on flush season
 Services required from dairy (Response in %) Town
Mandal Feed AI Health Care
Insurance Loan Total
58 38 75 92 19

70%

% Market
60% Share
50%
Overall
40%
60%
30%
50%
20%
40%
10%
30%
0%
20%
AI < = 1 Ltr
Health Care > 1 Ltr
Insurance 10%
Loan
0%
Private Players
Vendors
 Demand Private Players
% Share Vendors % Share Others % Share
### 152,600 55% 110,600 40% ### 5%

Private Players 55%

Vendors 40%

Others 5%
70%

% Market
60% Share
50% < Rs. 15,000
Rs. 15,000 – Rs.
40% 25,000
30% > Rs. 25,000

20%
10%
0%
< = 1 Ltr  Milk Products
> 1 Ltr - < = 2 Ltr
> 2 Ltr - < = 3 Ltr
> 3 Ltr  District
Grand Total
ers
Vendors
Others
Town Daily During Festivals
% Increase
Overall 1.59 2.46 55.01

Daily Household Milk consumption

Town Butter
Daily (ltrs) 1.59 Milk
During Festivals2.46
(Ltrs) Overall 1
% Increase 55.01 Product
Butter
Milk
< Rs. 15,000
Rs. 15,000>– Rs.
Rs. 25,000
25,000 Curd
< = 1 Ltr 65% 39% 24% Khoa
> 1 Ltr - < = 2 33%
Ltr 49% 53% 100%
Cream
> 2 Ltr - < = 3 Ltr
1% 10% 13% Paneer
80%
> 3 Ltr 0% 2% 9%
60%
Butter Milk (L) Cream (kg) Curd (kg) 40% Khoa (g)
Per day Per monthPer day Per monthPer day Per 20%
monthPer day Per month
0.54 16.25 0.1 2.92 0.59 17.72 0.03 851.27
0%
Butter Milk
Milk Product consumption per day Curd
Khoa
Butter Milk (L) 0.54 Crea
Cream (kg) 0.1
Curd (kg) 0.59
Khoa (g) 0.03
Paneer (g) 0.03
 Curd Khoa Cream Paneer

2 3 4 5
Rank
1

2
3
4 Town Butter MilkCurd Khoa Cream Paneer
5 Overall 88% 50% 73% 54% 49%

Paneer (g)
Per day Per month
0.03 793.45

Curd
Khoa
Cream
Paneer
Butter Milk 88%
Curd 50%

Khoa 73%
Cream 54%
Paneer 49%