Wipro – A Company with a Soul

Presented By:

Meeta Nanwani
Ashwathy Moorthy
Aisha Khan
Sarita K. Ponnan

MBA 1, October – 2010, TASMAC

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Objectives

Introduction
Company Profile
Wipro’s CSR Initiatives.
Some Unethical Issues
Learning

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Introduction

Leading IT Services provider with its base

in Bangalore.
Chairman – Azim Premji
CMMi Level 5 certified
Ranked the top 100 Technology
Companies
The first outside USA company to receive
the IEEE Software Process Award.
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Achievements

•World's 1st CMMi Level 5 software company.

•World's 1st IT Services Company to use Six
Sigma.
•Partner of the year Award for Systems
Integration, Applications and middleware from
Oracle.
•Outstanding partner of the year award from
Radware.
Corporate Social Responsibilities

 What is Corporate Social Responsibility

(CSR)?

Azim Premji’s note –

“ Business with a soul ”

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 Initiatives Taken

 Education
◦ Applying Thoughts in School
◦ Mission 10x
 Society & Community
◦ Wipro Cares
 Sustainability
◦ Eco Eye
◦ Women In Wipro
◦ Nationality
◦ People with Disabilities
◦ Underprivileged

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Applying Thoughts in Schools

Initiated in January 2001

Goal
◦ Improve quality of education
Programs undertaken
◦ Workshops and training conducted
◦ Establishing standards in learning and
developing curricular support materials.

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Mission 10x
Objectives
◦ Introduce high impact teaching skills to the faculty of
engineering education.
◦ Develop innovative thinking & introduce new approaches of
learning.
Certification Program
◦ Dale Carnegie Certificate in High Impact Presentations for
Teachers. 
◦ Cambridge International Certificate for Teachers and Trainers. 
◦ Mission10X Learning Approach Certificate in "Innovation in
Engineering Education" with their peers across the country
through Mission10X portal. 

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Wipro Cares
Education
◦ Back to Future – A learning center for children
◦ Supporting girls to complete their high school
◦ Teacher’s Training Center – Parivartan
◦ Community Center to fulfill the need of children and adolescents
HealthCare
◦ Rural Health Program - Sanjeevani
Environment
◦ Ecological Development of a lake in Manikonda, Hyderabad
◦ Transplantation of trees in Bangalore
◦ 'Less Plastic for Me' campaign
Disaster Rehabilitation
◦ Gujurat earthquake relief
◦ Orissa cyclone relief
◦ Tsunami disaster rehabilitation

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Eco Eye
 Energy and GHG efficiency
◦ 25% improvement in energy efficiency in the last 6 years
due to adoption of green building standards based on
LEED framework
◦ 44% reduction in use of printing paper through effective
automated controls and behavioral changes
 Water efficiency

◦ 32% of water requirement met through water recycling and

harvesting
 Waste management

◦ Four biogas plants convert food waste to cooking fuel

translating into a net reduction of 100 tons per annum

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Diversity

•Women in Wipro
•Nationality
•People with disabilities
•Underprivileged
Awards Received
 Ethics in Good Business Award - Year 2002, By The
Punjab, Hariyana & Delhi Chamber of Commerce &
Industry (PHDCCI).

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Unethical Issues
 Involved in bribery and unethical practices.
◦ Wipro gave gifts to World Bank employees
 Ransacked all H1Bs earlier when there was no H1B
quota restriction, just because the H1B application saves
$700 over L1 visa application.
 Single guy getting billed to multiple clients at the same
time. This is very common in managerial levels in
Wipro.

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Learning

Corporate is an integral part of society.

Irresponsible behavior towards society
leaves the organization in isolation.
Ethics and sustainability are linked.

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References
 http://www.nasscom.in/upload/55199/wipro.pdf - 26th Nov, 2010
 http://www.wiproapplyingthoughtinschools.com/ - 26th Nov, 2010
 http://www.indiastudychannel.com/resources/9700-WIPRO-COMPANY-
PROFILE.aspx - 28th Nov, 2010
 http://economictimes.indiatimes.com/infocompanyhistory.cms?
companyid=12799 – 28th Nov, 2010
 http://www.livemint.com/2009/04/21215314/Wipro8217s-green-
warriors.html - 28th Nov, 2010

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Thank You

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