ENTREPRENEURSHIP

ORIENTATION
Business Plan
STUDYPRO

Akshay B 2020PGP025 Krati Garg 2017IPM061

Amit Prakash 2020PGP034 Muskan Koul 2020PGP261
Archita S 2017IPM027 Manish Sharma 2020PGP231
Charan V 2020PGP108 Nikhil Dass 2020PGP276
Kartikeya Agarwal 2017IPM057
MISSION:

We wish to be a medium to impart quality education to

young minds of the country, to ensure that the leaders of
tomorrow are provided with the best possible environment
for learning.
UNDERSTANDING THE PROBLEM
1 2
The classes, from
kindergarten to post graduate
studies have migrated online.
The students in higher grades
have found it easier to adapt
to this change as they usually
have their own personal
devices to login and stream
these classes.
But in the case of students
from lower grades, their
parents have been trying to
them keep off mobiles and
computers for as long as
possible. This poses a
dilemma to the parents as
they cannot deny their wards
the mobile phones and
computers.
3
In addition to that, they have
an added headache of having
to be vigilant of whether the
said device does not end up
distracting the kid from the
class.
 ● The COVID-19 pandemic
● Enhance learning outcomes
MARKET NEED ● Align with NEP
● Track student progress for both
parents and teachers
 STUDYPRO

PRODUCT
An affordable tablet computer that
allows only attending online
lectures and access selective study
content
 ● Limited access to websites
● Strict circulation of study material
only (as prescribed in the
curriculum)
● Magnetic screen to make note taking
easier
KEY FEATURES ● Parental Control

AND BENEFITS BENEFITS:

● Easier access to academic websites

● Ensures concentration
● Eliminates burden of carrying heavy
books
 ● Over 250 million school children in
India
● 40% are enrolled in private schools
MARKET ●
and 60% in public schools.
The potential market is huge, propelled

POTENTIAL by the large number of children in the

country
● Can grow further
 End Users:
● School/college students

TARGET Facilitators:

AUDIENCE
● Teachers
● Parents
● School/college management
● Government
COMPETITIVE LANDSCAPE
Existing Options:

● eLearning Platforms
● BYJU’s Classes UPSC Tablet
● Vedantu
● Ebook Services
● Online Study Tutorials
● Textbook Publishers

eLearnin Ebook
Vedantu Byju’s
g Services
Platforms
 FINANCIAL FORECAST
● Initial tie up with 5 schools
● Estimate no. of students per school: 800 (total about 4000 students/units)
● Selling 4000 units at about Rs. 3000, we collect a revenue of about 12 million rupees.
● As we scale up, we will achieve economies of scale. More schools will adopt our
product. There’s a possibility of a government tie-up, which will help subsidise the
product.
 BUSINESS MODEL CANVAS
Key Partners Key Resources Value Propositions Customer Relationships Customer Segments
❖ School/college ❖ In-built classroom ❖ Easy access to online ❖ Personal assistance ❖ Students
management software materials and customer care ❖ Parents of young
❖ Publishers ❖ Online drive to hold ❖ Distraction-free learning service for individual school children
❖ Coaching prescribed reading environment for the kids users ❖ School, college
institutes resources ❖ Standard mode of ❖ On-ground and other
❖ Teachers ❖ Service and call distributing materials and demonstration, educational
❖ The various support centres conducting online classes maintenance and institutions
education ❖ Online marketplace upgrade
boards in India for extra reading ❖ Relationship manager
Key Activities
material purchases ❖ Customer support for individual
assistance institutions
❖ Dedicated service and
repair centers
❖ Demonstration and
maintenance support

Cost Structure Revenue Stream Channels

❖ Tablet manufacturing ❖ Device sales ❖ Schools
❖ Platform Development and Operation ❖ Customized App fee by coaching institutes ❖ Direct to
❖ Marketing Costs ❖ Annual maintenance fee from schools customers
❖ Office Rent and other operational ❖ E-books and reference material purchases ❖ Coaching
expenses institute
 SENIOR MANAGEMENT
Charan - CEO & Founder
IIM Indore graduate
Ex - BCG
IIT Madras

Akshay, CFA - Finance Archita- Marketing Manager Muskan - Human Resources

Manish - IT Manager
Manager IIM Indore Graduate Manager
IIM Indore Graduate
IIM Indore Graduate Fresher IIM Indore Graduate
Ex- Microsoft
Ex ITC Ltd. (HR)

Krati - Operations Nikhil- Product Manager Amit - General Manager Kartikeya - Legal Counsel
Manager IIM Indore Graduate IIM Indore Graduate IIM Indore Graduate
IIM Indore Graduate Fresher
 HIRING PLAN

Business Development 2

IT Analyst 2

Client Relations/ Customer Service 3

Temporary workers 2
THANK YOU