GROUP - 5

Bikram- 291017          Samyak Jain-291028 

Agnibh-291018           Nishant Kayal- 291036
Jai Chawla- 291025    Pratishtha - 291037

Pratyush- 291038     Priyanshu- 291039

Runjhun- 291045      Shubhangi- 291053
Academico Academico

Customer Problem

• Unorganized tuition or coaching Centre oriented education sector

Who is our customer

•  Students and educators from non-metro cities

Solution Offered

• Creation of a web portal or app to connect individual tutors and students

CUSTOMER SEGMENT
BASIS STUDENTS
WHO THEY ARE? Students from backward areas
Desired Outcome They want better educational facilities and They want to utilize their services and
improved access to educators
Pain point The main barrier in achieving this goal is
that due to underdevelopment students
either can't afford or do not have access
to properly structured study material and
educators, when they face problems
Academico
TEACHERS
Educators who are qualified and
are willing to extend their services
expertise to help students
 The barrier they face while achieving
this goal is that there is no proper
network for teachers and students
to connect and the pandemic has
severed the existing networks.
Existing Value Gaps & Problems Being Addressed
Academico

FOR STUDENTS For Teachers:

Absence of guidance when issues are faced Irregular Incomes
Lack of technological infrastructure Lack of proper network
Lack of properly structured study material to reach maximum students
Lack of proper resources to deliver lectures
EVIDENCE Academico
 Competitor Analysis
Byju's
• uses engaging and personalized video lessons to
help students ranging from class 4 to Cat and IAS
• Our area of specialization is higher education,
hence we have a more focused approach
Brainly
• focuses on answering questions that students
from middle and high school have while studying
• Indirect competitor as does not have a teaching
infrastructure and hence competes in the
study material area
• We can win over by providing a combination of
live classes and study material
Academico
Doubtnut
• Multilingual platform to solve students' queries
• Indirect competitor as it competes in the doubt
solving area
• We win by providing a combination of live classes
and doubt solving on a one-on-one basis,
whenever required
Embibe
• Gives personal feedback to students to help them
identify their weak subjects and knowledge gaps
• Our scope is much broader than providing
personal feedback and improving test taking skills
Unique Value Proposition
Academico
Provide assistance to school
and college students, Connect Individual Tutor and
preparing for competitive students
exams

Design course as per personal

Pay for services availed
needs

Multiple teachers for each

subjects
LOCATION Academico

Rural areas of Uttar Pradesh, Easy for conducting

due to vast no of rural and workshops and awareness
semi urban population campaigns, seminars 

Gradually increasing our reach to other rural cities

MARKET SHARE ESTIMATION (TOP-DOWN
APPROACH)
Academico
 Solution Prototype
Academico

Academico Portal/Web
Application

Students Teachers/tutors
 • We Talked to 20 teachers and 40 students Academico
across various age group, location, income
group and educational backgrounds in
non-metro cities

Product – • Many of the tutors said that this sort of

portal will be a great place start for tutors
who are just beginning
Customer • Students positively reported that if done
efficiently one can find the teacher one

Fit needs, and know about tutors on various

topics which otherwise is  a tedious and
unsystematic task
• Majority of the teachers and the students
said that they would be willing to pay for
academico
 Stakeholder feedback Academico
Local • Many parents coming to Towns from nearby villages
communities to provide better education to their children said
this could help them finding out good tutors and not
just go by one's reputation.
• The unemployment issue in our nation can also
be helped by Academico by providing the educated
Stakeholder’s youth the opportunity to earn.

Feedback Students The students in general appreciated the concept and

advised to have quality control measures on the
teachers who are on the portal

Tutors Many tutors who stated Academico to have potential

for success, said that the key to success would be the
ability to attract quality teachers, the best ones
Stakeholder’s Feedbac
Academico
k​
Financials
Academico
Break Even Academico

Analysis
Service Blueprint
PREVENTING Academico
IMITATION

BUILDING A TRADEMARKIN DOCUMENTATI

BRAND LOGO G THE NAME ON

REGISTRATION COPYWRITING
THE MATERIAL
 Suitable Schemes for State-Specific Academico
the Idea Government Scheme
(UP)

Informediary Marketing Sustenance Allowance

Services Assistance Scheme
Marketing Allowance 
SIDBI Make in Incubation Incentives
India Soft Loan
Fund for Small and
Medium
Enterprises
Legal Form of Business- Corporation 
Risk Response matrix
 Alternate Scenarios
What Can Go Wrong?
• Teachers on the portal may
not be able to utilize their
full potential as they may
find the online infrastructure
restricting
• Students' doubts may get
lost in the hoard of doubts
posted on the platform and
not timely answered
• Too much advertisement can
make students to not use the
app
• Application failure due to
unexpected usage
Academico
Alternatives Assumptions go wrong
• Pilot testing app in one • The company will have
area of a city and then to depend on external
expanding to many funding to continue its
locations application
• Offering a service to infrastructure in case of
make individual assumptions of market
accounts to students size, pricing go wrong.
where they can post • Establishing trust is
their queries and then important in initial
keep track of them phases, so company can
being answered charge high in initial
phases  
 Story
Searching good coaching Academico
is a difficult task. Famous
teachers get noticed or get
to know about any There are so many classes
teacher from seniors and and home tuitions, we
friends want to connect both.

Students moving towards While researching on

online classes due it, we realised that many
to quality of learning, but students only need
offline experience is un their doubts solved
comparable with online

We moved from only We moved from only We moved from only

serving as medium to serving as medium to serving as medium to
connect teachers and connect teachers and connect teachers and
students to add doubt students to add doubt students to add doubt
solving mechanism solving mechanism solving mechanism
Idea  Trigge Source
Why Cause &
r only this effect
Academico

Source: when we were brainstorming and discussing about

all from online classes to rise of ed-tech start-ups, we found
that how coaching and tuition classes are having difficulty
in pandemic. Also, the same problem was faced by us while
searching for coaching institutes 

Why only this: We are solving the pain point which we

also suffered when we were in our school and undergrad.
Getting assignment, problem, homework solved is still an
untapped market. 

Causation: We have predefined goal and want to

achieve our defined target to bridge students and
teachers
Expansion Plan
Academico
Academic
Phase 1 Phase 2 Phase 3
o

Launching in tier 2 Expanding in near-by Launching our app

city like Kanpur and cities in the state and in other states
Becoming a
connecting all areas reaching our customer Time period- 5 Unicorn
till 1 year base. Time period- 2 years and so on
year

Target
Customers
School Students College Students Teachers
Tier 2 & 3
Students from class 5-12 TH Commerce, Arts, Engineering Teachers getting their coaching
cities
searching for general to specific subject classes for students and classes marketed and
specific subject tuition classes and solving assignments and doubt earning from solving doubts
Founding Team
Expertise/Past
Name Department Roles & Responsibility Organizational Structure
Experience
Academico
Recruit workers &
Agnibh  Eng (Hons.) Business Development
Validation

Bikram  B.Com (Hons.) Finance Risk Assessment

Jai Chawla BBA Finance Budget allocation Matrix, Decentralized

Analytics and Technical

Nishant B.Tech IT & Operations Hiring Strategy
Support

Pratishtha B.Com (Hons.) Finance Risk Assessment

Pratyush B.Com (Hons.) Business Development Marketing & Sales

Priyanshu B.Tech IT & Operations Application Development

Hiring Interns initially from various B-
Schools, engineering institutes, etc. And
Runjhun B.Com(Hons.) Business Development Marketing Research
subsequently expanding by hiring full time
Samyak B.Com (Hons.) Business Development Marketing & Sales employees

Shubhangi B.Com (Hons.) Business Development Marketing Research

Business
Model
Canvas
THANK YOU