FORE School of Management, New Delhi

Course Outline
Programme: PGDM (FMG-29/IMG-14/FM-03/BDA-01)

Name of the Course: Business Analytics-I Credit: 3.0

Term: 1 Academic Year: 2020-2021
Faculty: Dr. Sumeet Kaur (FMG & BDA) / Office Contact No.:497/533/
Dr. Vinaytosh Mishra (IMG) / 9818210463
Dr. Pawan Taneja (FM) Email: skaur@fsm.ac.in /
vinaytosh@fsm.ac./
dr.p.k.taneja@gmail.com

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Introduction: Business managers in the present scenario have access to large amounts of information. A
major issue is how to use the available information to make better decisions. It is from this perspective of
informed decision making that this course is designed. The course is intended as a sound introduction to
the field of business statistics covering the foundations of statistical reasoning and statistical applications
in business. The students will acquire an understanding of both descriptive and inferential statistics. The
course mainly deals with the use of statistical concepts in the resolution of managerial decision problems,
offers hands-on experience in problem solving and decision support using statistical techniques.

Objective:
 Upon successful completion of the course, students should be able to:
 Use statistical concepts and tools in business decisions
 Develop skills in structuring and analyzing business problems statistically
 Utilize computer-based statistical software to perform calculations

Text Book: Doane, Seward, Chowdhury Applied Statistics in Business and Economics, 6th
edition , Mcgraw hill (ebook)

Reference Book: Gerald Keller, Statistics for Management and Economics 10th edition, Cengage

Pedagogy: Black board, class activity and excel software would be used for clarifying the concepts of the
students

Evaluation Component and weightage: (an indicative evaluation component break-up is attached)

Quiz : 15%
Assignment : 15%
Class Participation : 10%
Mid Term (lab) : 20%
End Term (lab) : 40%
________
Total 100 Marks
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 Session Plan:

Sessio Session Theme Additional Question to explore/Learning

n No. Reading/Cases outcome*
 Defining a variable
 Describe the difference
between quantitative and
qualitative variable,
Introduction to statistics,
1&2 Chapter 1 to 4 population and sample,
Descriptive Statistics
descriptive statistics and
inferential statistics
 Summarizing data using
charts and tables
 Define probability & sample
space
Chapter 5
3&4 Introduction to Probability  Use elementary rules to
compute probabilities
 Bayes Theorem
 Explain difference between
discrete and continuous
Chapter 6 random variable
5&6 Discrete Probability Distributions
 Find a discrete probability
distribution and compute its
mean and standard deviation
 Define a continuous
probability distribution
 Describe the properties of
Continuous Probability Chapter 7
7&8 normal distribution
Distributions
 Approximating binomial
distribution using a normal
distribution
 Explain the concept of
random sampling and select
a random sample
Chapter 8
 Describe and use sampling
9 Sampling Distribution
distribution of the sample
mean
 Explain and use central limit
theorem
 Different types of sampling
Estimation and Confidence Chapter 8  Merits and demerits of
10 &11
Interval sampling
 Calculate confidence interval
12, 13 & 14 Testing hypothesis about single  Set up a appropriate null and
population parameters Chapter 9 alternative hypothesis

Analyzing the differences in two
15 means and two proportions
16 Analysis of Variance
17 Chi-Square Analysis
18 Simple Linear Regression Analysis
19 & 20 Multiple Regression
 Describe Type-I and Type-II
errors
 Using critical value and p-
value approach
 Compare two population
means when the samples are
independent.
 Recognize when data come
Chapter 10 from independent samples
and when they are paired
 Compare two population
proportion using large
independent samples
 explain the basic terminology
and concept of experimental
Chapter 13 design.
 Compare several different
population means by using
one way analysis of ANOVA
 Testing hypothesis about
multinomial probabilities by
using a chi-square goodness
of fit test
Chapter 15  Perform goodness of fit test
for normality
 Decide whether two
qualitative variables are
independent by using a chi-
square test for independence
 Explain simple linear
regression model
 Find the least squares point
estimates of the slope and
Chapter 12
intercept
 Describe the assumption
behind simple linear
regression and calculate the
standard error
 Explain multiple linear
regression model
Chapter 13  Explain the assumption
behind multiple linear
regression and calculate the
standard error

For official use: -

As Benchmarked with course content in previous year, the contents of this course: (Please mark
the right option below)
(a) Is totally new
(b) Has not changed at all
(c) Has undergone less than/equal to 20% change
(d) Has undergone more than 20% change