Backed by creators of

Product Hunt, Teachable, Rippling and more

 Founding team

Bilal Abidi Mubeen Masudi

Co-founder, CEO Co-founder, COO

● Founder, Risemetric ● Founder, RISE (Taught 20k+ students)

● Head of Growth, SIMPL ● 8+ years in education
● IIT Bombay, London Business School ● IIT Bombay

Ravi Tamada Vishwas Damle

Frontend Lead Head of Engineering
● 10 years as full stack developer ● 6+ years as full stack developer
● Founder, androidhive.info ● Engineering lead, SIMPL
● CS, Raghu Engineering College ● CS, Pune University
K-12 private tutoring is a large and rapidly growing market in India

In 2019, ~90 Mn students Out-of-school

opted for private tutoring expenditure

In-school
expenditure

Source: RedSeer report 2019-20

2019 2022F

>95% of market is controlled by offline tutors and B&M institutes

 Running and scaling an offline tutoring business is hard

● Huge initial investments with low success rate

● Operation costs compress margins by 30-40%

● Difficult and expensive to scale

● Unexpected service disruptions

● Increasing threat of losing market share to

large EdTech players
Mubeen at RISE Talent Search, Ganderbal, J&K, 2015

Educators are transitioning online to address these challenges and stay competitive
Existing online solutions offer a cumbersome experience

WISE is a simple and comprehensive solution for online tutoring

 WISE has grown 80x in the past 9 months

Our Macro Numbers Total users over time

~26,000 ~515,000
Teachers Students

~10,000,000 ~152,000
Learning hours DAU

~255,000 ~426,000
WAU MAU
 Our key growth driver: Power Teachers (≥10 students)

25 34 Mr. Ritu Ranjan Shrivastava

Mathematics Tutor from Bihar, India
Avg. Class size Med. Class size

Mr. Ritu was looking for online teaching

4x 75% platforms. His student recommended
Weekly usage Month 6 Ret. WISE in November 2020. Initially, he
offered free courses to build audience.
Subsequently, he launched paid courses.
$5 $0.2
Blended CAC Student CAC His revenue surpassed pre-lockdown
level by 20%
Most power teachers get acquired through teacher referrals
Power teachers’ retention stabilizes at 75%
 Monetization Opportunities

Premium features for professionals

Whitelabelled Apps for small institutes
● Enterprise SaaS for large institutes
● Fee processing

● Selling to teachers
● Selling to students
○ Direct
○ Reselling via teachers

● Lead generation
● Commission on new sales

Early monetisation experiments: $20,000 ARR from 150 paying users

We are raising $6-8m in this round

Thank you!
bilal@wiseapp.live
Appendix
Power Teachers teach ~90% of total student base on WISE

Students common to teachers onboard new teachers

 Strong network effects in specific geographies

Significant opportunity to grow across other parts of the country

Rapid adoption of Fee management and collection

Payments processing is a potential source of revenue

 Class recording (Paid feature) and Tests usage is shooting up

Online tests and recorded lectures have become essential for tutors to stay competitive
Teachers are increasingly using websites and posters for marketing

~700 teachers have created their no-code website in the first month since launch
 Common attributes of Power Teachers on WISE

Have large local influence USP: Personalised teaching Have huge potential to grow
Low student CaC Local language and curriculum Constrained by real estate

Aim to increase ARPU Use some tech tools See organised players as a threat
By up-selling content Digital payments, Youtube etc Looking to upgrade offering
 Edtech is poised to grow rapidly in India

Edtech Market size ($bn)

Source: RedSeer report 2019-20

Students and parents heavily rely on recommendations from trusted sources

Teachers are key influencers of students’ educational spend

Redseer Report 2019: Key influencers for purchasing an education product

And the champions of our platform!