A Social Commerce Platform Enabling

Beauty Enthusiasts/Experts To Sell Beauty Products

With Technical Guidance
Meet the team

Vikas Johari Shailendar Nagvani

3x Founder 2x Founder
#Strategy #Sales #Operation #Tech #Product #Supplychain

Founder - Maxposure Media (Exited via Bertelsmann) Founder - Growbiz (Exited)

Founder - Be U Salon (200+ centres across India) Ex-Cubastion Consultancy
10+ years of experience in beauty industry 6+ years into beauty industry, SaaS Solutons
Grad. from University of Miami Grad. from IIT Roorkee

Key Advisors
Sundeep Sahani Gaurav Kachru Pearl Uppal Jatin Aneja
Ex Co-Founder & MD, Ex Co-Founder, Ex Co-Founder, Partner,
Lazada Deals & You Fashion & You Amarchand Mangaldas

BUYUME| OUR TEAM | PAGE 2

 What's Hi Shaila!
Amazon, Nykaa, I remember you
wrong with Bla...
my hair? mentioning my hair
Everything is so thining during my
Am I confusing?!
balding? last hair cut
I think i need
someone to help
me
Hi Aneeta!
Let me get back
to you.

Customer's Dilemma
Customers don’t know what beauty products they should buy for their specific
hair & beauty needs and this leads to a series of hit & try.

BUYUME| PROBLEM | PAGE 3

Shaila service Aneeta almost They have a great rapport and Shaila wants to sell beauty products
every month shares post care advise regularly to Aneeta, but..

Beauty Professional & Customers Dynamic

Beauty Professionals have a great understanding of their customer's hair, skin &
scalp concerns, however they are unable to capitalise on this.

BUYUME| PROBLEM | PAGE 4

 Oops!!
L'oreal Vitamino is not
available in Jhansi?

How can I source it

I don't have enough here at a decent
product matchmaking margin? How to
know-how. procure and

fulfill the
What product to order?
suggest Aneeta for her
hair loss?

Beauty Professional's Dilemma

Beauty professionals can't sell products to their customers because they don't
have the Product Access, Training & Fulfillment Support due to capital.

BUYUME| PROBLEM | PAGE 5

Presenting Buyume
A Platform Enabling Beauty Professionals To Do Commerce

Tech first training & product

matchmaking
Empowering beauty professionals with deep insights
and product recommendation capabilities

Access to branded beauty

products at best price
Attractive margin to match digital commerce price and
yet provide decent profit to beauty professionals

End to end fullfillment

Asset light hassle free end to end fulfilment to end
customer

BUYUME| INTRODUCING BUYUME | PAGE 6

User Friendly Reseller Journey

1 2 3 4 5
Digital Training of Beauty Accessing vast product Creating the customer's Product Recommendations Smooth checkout with
Professionals on standardized portfolio to recommend profile based on pre-defined by the proprietary score based customized product margin
"predefined parameters" to products by brand or concern parameters recommendation AI engine and direct-to-customer
enable matchmaking personalised customer profile dispatch option
1.4L unique combination
across hair and Skin

BUYUME| ABOUT THE PRODUCT | PAGE 7

Creating "Beauty-preneurs" through a
highly engaging product

Benchmarking the product Benchmarking customer's

universe under pre-defined
parameters
AI-led recommendation
showcasing relevant products
from millions of SKUs based
on customer profile
Technical product details for
customer debriefing
concerns under pre-defined
beauty parameters
Training
Byte size video-based
training from experts
Great Content depth
across categories

Template to create & Start commerce in just a

manage digital business few minutes
operations
No logistics and payment
Customer engagement collection hassles. No
tools investment/ inventory
required
Prepayment and multiple
payment options to choose Complete autonomy in
from defining margin & product
discount
Templates

BUYUME| PRODUCT FEATURES RESPONSIBLE FOR HIGH ENGAGEMENT | PAGE 8

Current Traction (Growing Organically)
Reseller
$183k Margin
Including
$167
Discount
th

$145

$138 (30%)
ro
G

Cost to Product
oM

Buyume
$109k
Reseller MRP
M

Margin
$94
%

~4x+ order
00

(15%)
~1

$70k $69 per reseller

$43
$34K
Cost to
$16K $51
$42 $39 Buyume
$7k $34 $35

$24 (55%)

Jul Aug Sept Oct Nov Dec Jul Aug Sept Oct Nov Dec

Monthly Order Value/Reseller

Average Order Value
Monthly GMV Unit Economics

Robust Engagement Validating Strong Product Market Fit

BUYUME | CURRENT TRACTION | PAGE 9

 Reseller Cohorts
Reseller Cohort GMV Cohort
4,611
Jul Aug Sept Oct Nov Dec Jul Aug Sept Oct Nov Dec
172 113 102 94 94 109 100% 134% 213%
112% 255% 259%
3,421 (100%) (66%) (59%) (55%) (55%) (63%)

126 86 73 68 84 100% 139% 198% 217% 231%

(100%) (68%) (58%) (54%) (67%)

2,484 27% 39%

176
(100%)
94
(53%)
87
(49%)
96
(55%)
100% 142% 162% 173%

Repeating in 42% 249 96 116

100% 119% 127%
1,793 same month (100%) (39%) (47%)
28% 311 188 100% 131%
1,261 (100%) (58%)
978
38% 675
100%
656 (100%)
458 510
364 31%
172 239
21%

Jul Aug Sept Oct Nov Dec

Total Registered Reseller VERY WELL ENGAGED Reseller on the platform can be seen from extremely high repeat orders
Monthly Transacting Reseller
Avg Reseller CAC is ~$7

BUYUME| RESELLER COHORTS | PAGE 10

Very Large Market Opportunity
Global Beauty & Personal Care Market is worth
$3.6B ARR $500B

~12M

Beauty Professional all

10%
over India who can be Market
Share
potential resellers
$360M ARR
*

$180M ARR 1%

$24B
$36M ARR 0.5%

India Beauty & Personal

Care Market
0.1%

50K

10K 100K 1M
Reseller Resellers Resellers Reseller
Enough space for competitors with
Assumed with Avg Monthly Order Value per reseller- $200 (We are at $150) different approaches

*Source: Wellness & Beauty report by EY/FICCI

BUYUME| MARKET OPPORTUNITY | PAGE 11

 Social Commerce in India
Expert Influence No other player currently
present in the expert-led
beauty commerce segment

Trusted Local Influence is

the only way to unlock
Bharat Segment
GLOBAL VALIDATION

Horizontal $5M
Fintech focused SG-based Co. raised $9M Series
Platform A for its pivot to skincare and
Play
Vertical beauty-focused social commerce
Play
$65M US-based co. raised Series-A
financing from LVMH luxury
$1.2B $20M
$15M ventures and L'oréal bold
ventures to power the future of
social selling
$20M

Mass Influence France based L’occitane launches

a social selling platform for eco-
conscious entrepreneurs

BUYUME| MARKET LANDSCAPING | PAGE 12

Roadmap For Next 24 Months

NEXT 12 NEXT 24
PRESENT
MONTHS MONTHS

EXPERTS 1250 10,000 50,000

GMV $2M $20M $100M

300+
BRANDS 30 100
Private label

SKU 1,500 5,000 12,000

BUYUME| PLAN FOR NEXT 20 MONTHS | PAGE 13

 Write us back

ankul@censie.in | +91 98917 86609

vjohari@buyume.io | +91 98114 13528