April 2022 Pitch Deck

Intro
Stylindi will empower the next
generation of the hair & beauty
community, by revolutionizing the
enitre comsumer & provider industry
though Machine Learning, Artificial
Intelligence, Augmented Reality and
IoT.
 Providing a new way

Book Services Buy Product Connect

 The Team
Business Development Oversee and approve all
Marketing & Strategy product designs & UX
Optimize internal agile
processes

Nana has over 10 years of experience working as a freelance Senior Brand Strategist &
Consultant, Senior PR & Marketing Manager, Senior Event Producer, Senior Product
Owner with companies such as CDLX, Coca Cola, Dojo Palm Beach Agency, ICY PR, and
Adidas. Nana has an Agile and Scrum Master Certification.

Nana is a successful entrepreneur for 3 years now. She is the sole founder of CURL CON

Nana Addison the leading and biggest hair & beauty festival for multi-ethnic customers which she
bootstrapped with 300€ in 2019. She is also the sole founder of CURL Agency a boutique
B2B D&I and Brand Communications consulting business, that she bootstrapped in
Founder & CEO 2020. Both of her businesses achieved profitability in the first year of business, are still
growing, and remained profitable - even through the pandemic.
 Sandra Moraa Clement Mensah Julian Owusu Stephan Eyeson
CTO Creative/Art Direction Founder Zuberi Founder Survey 54
Full Stack Development Look & Feel
UI & UX Design Visual Brand Identity

The Team The Advisors

 We have all experienced a version of this
I brought in a picture for
reference and was told that
my skin tone was too dark for
most colors in the store. So
this was the best she could do.
Problem summary

Finding and booking the right hair & beauty

professional as well as shopping for cosmetic
products through tech is still a nightmare.

That is because none of the current software

solutions focus on data-driven simplification and
visualisation based on the customer AND
provider specifications.

„I don't know if they
can do my hair/skin
type?”
„My skin is so oily but
sensitive, what's the
best foundation or
skincare to buy?
What does this look
like on ME? The
models hair & skin
doesn't look anything
like mine.
Is this the right
product for my
hair/skin/values?
„Have they done
makeup for
black/brown women
before?“
The Problem
I wish I coudl meet Stylist & Client Mismatch
more people that
stuggle with acne / dry
hair. Product & Client Mismatch
Is this a fair price No visual service booking
for this service?
Security of Saftey
Should I learn to do
curly/braiding hair
styles? How much
Security of Expertise
more clients could I
win with that? No mobility
Is this a real Person?
Is this a real/safe Adresse?
I don't wanna get
Price Regulation
scammed.
Payment methods
No Community
Limited Data
Current solutions on the market
Affordable

DIY Blogs &

YouTube Tutorials + Visual
+ Mobile
+Variety
+ Community

Offline transaction Online transaction

Social Media
Booking Service

Expensive
The Market Value
GERMANY | ANNUAL HAIR & BEAUTY SERVICE REVENUE

2021 2021
Annually

€ 13 B €6B € 360 M
Total service 2% for Styleindi
Total product revenue revenue

We aim to take 2% of entire market

The EU Market value
EUROPE | ANNUAL HAIR & BEAUTY REVENUE

We aim to take 2% of entire market

2021
Annually

$ 118 B $ 2.3 B
2% for Styleindi
Total revenue
 In the thick of it

I am a consultant and entrepreneur in Germany with over 10

years of experience in the hair, beauty & entertainment
industry and I have worked in the thick of the problem.

In my work as a brand communication and D&I consultant I

have spoken to thousands of customers and providers in the
hair, beauty entertainment industry that are from all
demographics, cultures, genders and ethnicities - they all
have the same problems...

..and Stylindi is that solution. “

Nana Addison | Founder of Styleindi

01 Set Up
Your Profile
Create your personal profile, use the AR
scanner to specify your hair and skin type,
to get ready to discover and share in the
world of style.

AI meets AR

Skin scanners
Hair Scanner
Skin shade matcher
02 Discover
and book your
favorite looks
Based on your profile specifications, you can now
browse through your personalized feed of styles,
done by stylists near you.

Found the perfect look?

Book it straight from the stylist from that image!
03 Discover
and shop your
favorite looks
Want to recreate looks yourself?
The posts in your feed are tagged with the products used
for the specific style.

So you can try products out virtually and then put them in
your shopping bag and make the look a reality.

AI meets AR

Shade Matching
E-Sampling
E-Expertise & Advice
Diagnosis to product delivery
 04 Discover and
Connect with new
communities
Connect with like-minded individuals by
attending our curated events or joining
our memebr clubs.
 Competitive Advantage

360°Matchmaking for Visualised Personalized Community building

Booking & Shopping
Business model
MONTHLY
Subscription or Commission

Subscription Subscription Subscription Commission Average

S M L Flat Subscribtion

Stylist €45.00 €75.00 €105.00 18% €75.00

Seller €45.00 €75.00 €105.00 18% €75.00

Customer €25.00 €45.00 €75.00 0% €48.33

REVIEW FULL 2 YEAR FINANCIAL PLAN LINKED HERE

 Marketing/Traction
Styleindi has already
created traction

500+
organic subscribers
for free trial on
Styleindi.com

BUZZ IN THE PRESS

 The Ask

Seed (Built + Test + Launch)

Ask $ 500 K

Equity 20.00%

Equity Split €100.000 5.00%

 Exit Strategy

Our preferred exit strategy is to IPO. The

business plan supports the possibility of
an IPO, but we are also open to
acquisition as we have seen both
versions existing, with similar businesses
IPO or Acquisition types and industries.

Treatwell to Wahanda at for $38M

BeautyBooked to Styleseat for $44M
Bumble Stockmarket IPO was $ 2,2 B
Future
Future
Future
Future
Future Big Future Vision Vision
Vision
Vision
Vision
Vision
Future Vision: Styleindi Concept Salons

From Stationary to Hybrid

We want to transform the stationary cosmetic industry into a
hybrid work economy. All Styleindi Pro members can do their
services in our concept salons.

Ensuring the flexibility, service atmosphere, and shopping

experience needed to meet the needs of stylists and clients' of
the next generation.
Future Vision: Styleindi Concept Salons
A Self sustaining eco system
Services Provided By Styleindi Pros and booked thrugh the
app
Product Shelves filled with Styleindi Seller products
Styling Tools are provided by Stylindi partner brands
Regular Stylindi Club & Community Events

Concierge & Housekeeping

Housekeeping in every Concept Salon, so that the Pros only
comes in to do their magic and can leave right after.

„Think Co-working for

Hair & Beauty“
- Nana Addison
Berlin Hamburg Cologne Vienna London Manchester Paris
Amsterdam Milan Istanbul Rome New York L.A. Atlanta Accra
Johannesburg Dubai Seoul Tokyo
Contact

Nana Addison
+49 (0) 173 47 64 100
+233 (0) 55 629 6341
nana@curlcon.de
www.styleindi.com