GUIDE

3D PRINTED BICYCLE SAFETY LIGHT

 TAGLINE
“A light that will make your ride lighter, brighter, and safer to your home.”
It simply means that through the 3d printed bicycle safety light that features signals will
make the biker much more experience a lighter, brighter, and safer ride to their destinations,
which they never encountered before.

COMPETITOR’S PROFILE

What is their Unison Bikes YKKBIKES Light'N Up

business name?
Founded January 17, 1975 2006 2009
Where is the D. Tuazon, Santa Mesa 70 Legaspi St., Cebu Yakal, Makati, 1203
business located? Heights, Quezon City, Metro City, Philippines Kalakhang Maynila
Manila
Which customers Male and Females Male and Females Male and Females
are they targeting? Professionals Professionals Professionals
Families with teenage children Families with teenage Families with
Cyclist children teenage children
Cyclist Cyclist
Athletes of all levels
How do they With the use of Online With the use of Online Marketing
advertise or market platforms platforms initiatives, events,
themselves? sponsorship and
training.
With the use of
Online platforms
Social media unisonbikes@gmail.com @lightnup.ph
presence https://www.unisonbikes.com info@ykkbikes.com
Employees 25 employees
How do they sell Through online Through online Through online,
and/or distribute In-store shopping In-store shopping Upgrade.PH
their products and In-store pickup In-store pickup Trough store
services?
What is their It surely can accommodate all Selling good reliable Brings the best
competitive its distributors and walk-in products at a fair sports and active
advantage? clients. price. lifestyle products to
Having a showroom with a Stock equally Philippine athletes
service center area. impressive collection of all levels.
of clothing and Distributes high
 accessory brands are quality products
offered. with the brands they
Carries an extensive represent, stand
range of products to behind 100%.
suit customer’s needs.
Goal Major bike distribution and Your One Stop Bike Best distribution
retail company Shop company possible

COMPETITIVE ADVANTAGE

STRENGTHS WEAKNESS

Affordable and can suit to a wide As the business is new in the market,
range of budget. it will start in a small area of facility
Increased rider safety. which could hinder the production to
Well proven technology for smart produce a wide range of quantity of
lighting services. the product.
No need for cable laying. One of the business’ goals is to
Rechargeable provide its customers a good quality
of product, in that sense, high cost for
utilities and maintenance is needed.
The suppliers might include a bad
quality of raw materials that could
affect the final product.
Due to its unique product variation,
initial marketing might be a struggle
to the business.

OPPORTUNITIES THREATS

Growth in online retail channel. Cheaper prices from the competitors

Can contribute to different riding in the market could hinder the higher
organizations. sales in the first quarter.
Could give job to the unemployed. Flashy lights may cause eye problems.
Promotion for the product may be Unforeseen product defects may result
done by different bicycle rider in bad customer feedback.
organization through booths or online
platforms.
Sponsorship for riding competitions
that could give the product exposure
and be known by the potential buyers
  MARKETPLACE
The business products and services will be distributed to the partner stores, as well as it will
engage in online selling platforms to reach numerous potential customers. The following are the
specific marketplace for every business product or service:

3D PRINTED BICYCLE SAFETY LIGHT

The main physical store that offers 3D Bicycle Safety light will be in Balanga City,
Bataan, wherein it is approximately along with the Vetafs Bookstore located on Paterno street. It
is also available in some online shopping stores, such as Lazada, Shopee, and Zalora, for other
customers who want to have the safety light but leaves afar.

 MARKETING AND PROMOTION

The 3D Printed Bicycle Safety Light is one of the things that our company will make. Bicycle safety
light is an illumination and light-weight device that is affixed to the rear-facing taillight so that other road
drivers can clearly see the cyclist. Bicyclists in the province of Bataan would be the target customers.
Different marketing tactics will be used to enlighten and understand the customer's attention, with
online advertising being the primary strategy. Social media sites, such as Facebook, Instagram and
Twitter, are among the most widely used in terms of promotion, and will assist the firm and the product in
informing every client without incurring any advertising costs. Online shopping applications like Lazada
and Shopee, on the other hand, can assist provide value and recruit customers for the Bicycle Safety
Light.
Our organization will make certain that we create unique products that are available in our company
anytime. As a result, our customers will anticipate something fresh in the next months or years. The
company will expand not just as a business but also in marketing sales.
  PRICING
Bicycle Safety Light
Items Unit Price Unit
PLA filament ₱ 150.00 per meter
(1) 5mm LED Light (Red) ₱ 5.00 per piece
(1) 5mm LED Light (Orange) ₱ 5.00 per piece
Stainless bolt screw with domed nut ₱ 50.00 per piece
Epoxy casting resin ₱ 20.00 30 grams
White pigment or paint ₱ 70.00 3 ml
Male and female 4-pin cable wire connector ₱ 30.00 per piece
Electrical wires ₱ 60.00 per meter
Resistors ₱ 10.00 per piece
Total ₱ 400.00
SELLING PRICE
Manufacturing Cost per Unit ₱ 400.00
Mark up: 30% ₱ 120.00
SELLING PRICE ₱ 520.00

The table above shows the amount breakdown of materials used to create Bicycle Safety Light,
with a total of ₱ 400.00, and a markup percentage of 30% which is an acceptable markup to recover the
cost of investment and to make revenue. This pricing technique is also known as cost-based pricing
wherein it is based on adding the markup percentage to the cost of a product in order to earn a profit.
From this, the actual selling price of the product Bicycle Safety Light is ₱ 520.00 which is good and
competitive market price to other existing or similar bike light products offered by other businesses.