Presented By:

• Varsha
• Prasad
• Anshu
• Kiri Alzitha
• Swathi N.
 International Company:
• Headquarters: Seattle,
Washington, U.S.
• Number of Stores: 17,800
• Products:
Whole bean coffee, Boxed tea,
Made-to-order beverages,
Bottled beverages, Baked
goods, Merchandise,
Frappuccino beverages,
Smoothies
• Services: Coffee
• Employees: 128,898.
• Revenue: US$9.77 Billion
 Starbucks story:

Jerry Baldwin, an English teacher, Zev Siegl a history

teacher and Gordon Bowker, a writer
 Founding
The first Starbucks was opened in Seattle, Washington, on March
30, 1971 by three partners: English teacher Jerry Baldwin, history
teacher Zev Siegl, and writer Gordon Bowker. The three were
inspired by entrepreneur Alfred Peet (whom they knew personally)
to sell high-quality coffee beans and equipment. [8] The name is
taken from Moby-Dick; after Pequod was rejected by one of the co-
founders, the company was named for the first mate on the
Pequod, Starbuck.
From 1971–1976, the first Starbucks was at 2000 Western Avenue;
it then was relocated to 1912 Pike Place, where it remains to this
day. During their first year of operation, they purchased green
coffee beans from Peet's, then began buying directly from growers.
Entrepreneur Howard Schultz joined the company in 1982 as Director of Retail
Operations and Marketing, and after a trip to Milan, Italy, advised that the
company should sell coffee and espresso drinks as well as beans. Even though
Seattle had become home to a thriving countercultural coffeehouse scene since
the opening of the Last Exit on Brooklyn in 1967, the owners rejected this idea,
believing that getting into the beverage business would distract the company from
its primary focus. To them, coffee was something to be prepared in the home, but
they did give away free samples of pre-made drinks. Certain that there was money
to be made selling pre-made drinks, Schultz started the Il Giornale coffee bar chain
in April 1986.

Sale and expansion

In 1984, the original owners of Starbucks, led by Baldwin, took the opportunity to
purchase Peet's (Baldwin still works there). In 1987, they sold the Starbucks chain
to Schultz's Il Giornale, which rebranded the Il Giornale outlets as Starbucks and
quickly began to expand. Starbucks opened its first locations outside Seattle at
Waterfront Station in Vancouver, British Columbia, and Chicago, Illinois, that same
year. At the time of its initial public offering on the stock market in 1992, Starbucks
had grown to 165 outlets.
Starbucks will now have an outlet of the chain with a full menu aboard the Allure
of the Seas, the newest ship in Royal Caribbean’s fleet.
Restaurant experiment
In 1999, Starbucks
experimented with eateries
in the San Francisco Bay area
through a restaurant chain
called Circadia.

These restaurants were soon

"outed" as Starbucks
establishments and
converted to Starbucks cafes.
LOGO Journey
The Starbucks Center,
Seattle.

The company HQ, in the

old Sears, Roebuck and
Co. catalog distribution
center building
General Statement:
To inspire and nurture the human spirit –
one person, one cup and one neighbour-hood at
a time.

Environmental:
Starbucks is committed to a role of environmental
leadership in all facets of our business.
 Stresses on
• Quality
• Ethics
• Passion
• Commitment
• Place of need
• To be good neighbours
Products:
Stores:
 Store closures
• 2003 - All six of its locations in Israel (on-going operational challenges &
difficult business environment)
• July 1, 2008- the company announced closing of 600 underperforming
company-owned stores .
• July 29, 2008, Starbucks also cut almost 1,000 non-retail jobs as part of its
bid to reenergize the brand and boost its profit. Of the new cuts, 550 of
the positions were layoffs and the rest were unfilled jobs.
• July 2008- Announced to close 61 of its 84 stores in Australia in Aug .
(Stating- "Starbucks failed to truly understand Australia’s cafe culture.“)
• January 28, 2009 - Announced the close 300
underperforming stores and the elimination of
7,000 positions. (Starbucks terminated an
estimated 18,400 U.S. jobs and began closing 977
stores worldwide.)
 AWARDS AND RECOGNITION
One of the “100 Best Corporate Citizens”, Corporate Responsibility
Officer/Business Ethics – 2000-2009

One of the “World’s Most Ethical Companies”, Ethisphere – 2007-2009

“#1 Best Coffee in the Fast Food and Quick Refreshment categories and #1 Most
Popular Quick Refreshment Chain”, Zagat Survey – 2009

One of “The 100 Best Companies to Work For”, FORTUNE – 1998–2000, 2002–
2009

One of the “Most Admired Companies in America”, FORTUNE – 2003–2009

One of the “Best Places to Work for LGBT Equality”, The Human Rights Campaign
– 2009
Component of the Dow Jones Sustainability World Indexes 1999,
2001–2008

Among the “100 Best Global Brands”, BusinessWeek – 2001-2008

One of the “Top 50 of the S&P 500”, BusinessWeek – 2004-2009

Howard Schultz awarded “First Magazine Award for Responsible

Capitalism”, First Magazine – 2007

One of “World’s Most Respected Companies”, Financial Times –

2005-2006

Howard Schultz recognized as one of “America’s Best Leaders”, U.S.

News & World Report – 2005
Starbucks on World- Map
 Indian Company

• Headquarters:
Bangalore, Karnataka, India
• Number of Stores: 1000+ 3 in Vienna & 2 in Karachi
• Services: Coffee
• Revenue: US$45 million
• Employees: 5000+
Mission:
 CCD Story

V.G. Siddhartha, chairman of the

Bangalore-based Amalgamated Bean
Coffee Trading Co. (ABC)
• Amalgamated Bean Coffee Trading Company Limited,
popularly known as Coffee Day.(since 1875)
• Deregulation of the coffee board in the early
nineties, Coffee Day began exporting coffee to USA,
Europe & Japan.
• Coffee Day's most unique aspect is that it grows the
coffee it serves in its cafes
 Logo:
• RED stands for leadership and vitality. It also stands
for passion (… for coffee).
• The GREEN stroke harks back to their coffee growing
heritage and the coffee plantations that they own.
• Café is noticeably larger than the rest of the text
inside the logo box. This denotes that Café Coffee Day
pioneered the café concept in India way back in 1996.
• Café Coffee Day would like to own the word “café” in
the minds of its customers.
P
R
O
D
U
C
T
S
 Divisions
• Coffee Day Fresh ‘n Ground.
• Coffee Day Xpress.
• Coffee Day Take Away
• Coffee Day Exports
• Coffee Day Perfect
Distribution of stock:
Store:
 Awards and recognitions

• CCD bags the ‘Best Coffee

Bar’ title for the 3rd
consecutive year.

• Café Coffee Day takes top honours at

Coca Cola Golden Spoon Awards
2010
• SaReGaMaPa over a cup of Coffee
• Combo Carnival at CDS April 09
Our senior Angenlina James with Saif Ali
Khan @ CCD , Bangalore