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  • Product Cookie

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    Dipankar Mallick
    4 views10 pages
    This document presents a new range of biscuits called COOKIES, which comes in 5 flavors: Orange, Chocolate, Elaichi, Coconut, and Vanilla. The cookies are priced between Rs. 5-18. Special offers include getting a free cookie of any flavor when buying two different flavors, as well as festival offers. The cookies will be distributed to grocery shops all over India through an integrated logistics system, and promoted through both digital and physical advertising campaigns.

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    This document presents a new range of biscuits called COOKIES, which comes in 5 flavors: Orange, Chocolate, Elaichi, Coconut, and Vanilla. The cookies are priced between Rs. 5-18. Special offers include getting a free cookie of any flavor when buying two different flavors, as well as festival offers. The cookies will be distributed to grocery shops all over India through an integrated logistics system, and promoted through both digital and physical advertising campaigns.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    4 views10 pages

    Product Cookie

    Uploaded by

    Dipankar Mallick
    This document presents a new range of biscuits called COOKIES, which comes in 5 flavors: Orange, Chocolate, Elaichi, Coconut, and Vanilla. The cookies are priced between Rs. 5-18. Special offers include getting a free cookie of any flavor when buying two different flavors, as well as festival offers. The cookies will be distributed to grocery shops all over India through an integrated logistics system, and promoted through both digital and physical advertising campaigns.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 10

    Presentation

    O A New
    nProduct
    Of
    Features
    Healthy product.

    Crunchy.

    Delicious.

    Sweet.
    Variety Available In Market
    • Simple biscuit – TIGER

    • Cream biscuit – TREAT

    • Biscuit with Dry fruit – GOOD DAY

    • Tea time – VitaMarieGold , MARIEGOLD

    • Low calorie - NUTRICHOICE


    And the next one is……………………
    Here is a new range of Biscuit with five new
    flavour
    Called COOKIES.
    Flavoures are:-
     Orange

     Chocolate

     Elaichi

     Coconut

     Vanilla
    Price

    Rs. 5/-
    Rs. 9/-

    Rs. 18/-
    Offers
    We also provide some special offers.

     If any one can buy two different types of


    flavour then he/she get a free cookies of any
    flavour.

     There is also some festival offers ( like


    Dipawali,Eid,Holi etc.).
    Place
    •Locations:-
    a) All the HOT SPOT in the city.

    •Logistics:-
    a) Integration of information (i.e. transportation,
    material handling ,packaging & occasionally
    security).

    •Market Coverage:-
    a) All groceries shops all over India .
    Promotion
    • Advertising :-

    a) Digital:- TV, Radio, Online, Product placement

    b ) Physical:- Press, Mobile Billboard, In-store,


    celebrity.
    THANK YOU
    PRESENTED BY:-
    GROUP - 6

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