A NEW

PRODUCT
COMING WITH
SWEET
MOMENTS
ITS MELODY TAKES
YOU TO
HEAVEN………

It presents new
feel that creates new
rhythm……….
 Milk
bar
chocolates
We show
new world
with new
taste
 Objectives
• “Perform better than competitors”

• To achieve customer satisfaction.

• Introducing to new varieties.

•FEATURES-….

•Less cholesterol contents with high

protein & glucose ingredients.

•With out alcoholic contents.

•Attracting package for Birthday ,

valentines, other occasional wishes.

•All regular sizes with different

compositions.
 Reasons……
• Delicious snack for 5-50 years.
• Adequate resources.
• Fill gap in the market.
• Increase competency.
• Increase market share.
Business potential consuming
growth

•Continuous growth
(2000 to 2010)
•Positive vision
segment

•Large scope in milk

chocolate

•Reaches expected sales

•Increase brand image

 COMPETITOR ANALYSIS
• CADBURY and NESTLE are
the major competitors for
this chocolate.
• CADBURY—
-confectionaries
• -health drinks
• NESTLE --
-confectionaries & milk
products
• Our strengths :
> positive brand
image
> Existing products
in related segment.
• Our opportunities:
> Adequate
Equipment
 MARKETING STRATAGIES:(to sustain the
product…..)

• Target customers-- youth and children

• There are three steps in marketing this new product:
• Step 1(Advertising activities)
• Step 2(promotional activities)
• Step3(Other activities)
 Advertising activities

• Broadcasting ads on television.

• Picture Ads on news papers.
• Pictures boards on retailer stores.
 Promotional activities
• We provide free demo pack for every
purchase on other ITC product.
• Special events on college canteens.
• We should print a chocolates ad on back
side of every classmate note book.
 Other Activities
FOCUS ON RETAILER
• High margins
• Discounts on bulk stocks
• Credit offers
• Giving showcase displays
• Margin variation on sales volume
 Pista
Almonds
Cashew &
Strawberry
PPp Plain milk
 a gic !
M e a t …
t r

NEW TASTE FOR NEW GENERATION

Thank you