Breath relief

Idea came because of the following

reasons:
Oxygen creates life by converting Fuel (carbohydrates,
fats and proteins) into energy and heat. Our cardio
vascular system delivers essential Oxygen to the
body’s tissues. Low levels of Oxygen result in lower
energy production making us feel sluggish and drained
of energy. Additional Oxygen can benefit people from
every walk of life in virtually all that we do.
OUR PRODUCT: Breath relief -
Breathe Life
TYPE: Oxygen powered health & entertainment Systems
 

DESIGN: The product consists of an aesthetically

designed fiber chamber, Light in weight and semi-
portable. The chamber will consist of:
Regulated oxygen supply – 92% concentration of the air
present
Reclining Lazy Boy

 
What can O2 do for the body?

 Oxygen gives you energy!! 90% of our energy comes from

oxygen, only 10% from food and water
 ·        Relieves headaches and migraines
 ·        Overcome Hangovers
 ·        Heighten concentration, alertness, and memory
 ·        Detoxifies your blood and improves your immune
system
 ·        Calms your mind and stabilizes your nervous system
 ·        Relieves temporary altitude discomfort
 ·        Has an Anti-Aging effect
 ·        Strengthens the heart and reduces the risk of heart attack
 
Target market
 Sportspersons 
Target Market: Health clubs, Community centers, Sport
centers & Stadiums
 Working professionals
 Target Market: Offices and corporate, venues having high
population, closed spaces like auditoriums.
 Clubs & Bars
Target Market: Pubs & clubs
 Health & Beauty
Target Market: Beauty Salons, Spa, and Hotels
 
SWOT Analysis
Strength
First mover in the market
High service benefit
More demand of O2

weakness
High cost
Health issue
Opportunity
High market growth
Change in life style due change of environment
Health problem
Threat
Baba ramdeve
Better technology
 Capacity planning: firstly we will go with pilot plane

 Budget
  
 6.1Start-up Assets:
 Current Assets (cash in hand) Rs.1,00,000
 Fixed assets:
 Furniture and Fixtures Rs. 2,00,000
 Machinery Rs.1,30,00,000
 Electronic equipments Rs. 2,00,000

 Website charges Rs. 70,000
 Total assts Rs
13327000