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  • SDM Project: - Choose A Product Category - Identify Three Brands

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    Akash Agarwal
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    This document outlines the steps for an SDM project which includes choosing a product category and identifying three brands from an MNC, national, and regional company. For each brand, the marketing and selling aspects will be studied by analyzing advertisements, discussing with retailers, and identifying the marketing strategy, selling activities, and any gaps or conflicts between marketing goals and selling efforts. Recommendations will then be provided for each brand and a comparative analysis conducted of the different types of brands.

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    Project

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    This document outlines the steps for an SDM project which includes choosing a product category and identifying three brands from an MNC, national, and regional company. For each brand, the marketing and selling aspects will be studied by analyzing advertisements, discussing with retailers, and identifying the marketing strategy, selling activities, and any gaps or conflicts between marketing goals and selling efforts. Recommendations will then be provided for each brand and a comparative analysis conducted of the different types of brands.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    4 views4 pages

    SDM Project: - Choose A Product Category - Identify Three Brands

    Uploaded by

    Akash Agarwal
    This document outlines the steps for an SDM project which includes choosing a product category and identifying three brands from an MNC, national, and regional company. For each brand, the marketing and selling aspects will be studied by analyzing advertisements, discussing with retailers, and identifying the marketing strategy, selling activities, and any gaps or conflicts between marketing goals and selling efforts. Recommendations will then be provided for each brand and a comparative analysis conducted of the different types of brands.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    SDM project

    • Choose a Product category


    • Identify three brands
    – One MNC
    – One National
    – One Regional
    • For each brand study the Marketing and
    selling aspects
    Marketing
    • Identify current behaviour
    • Identify the marketing strategy
    – Study the advertisements/ secondary sources
    to understand the positioning
    – Attributes the company is positioning
    • Identify what marketing trying to achieve
    (map it on the matrix).
    Selling
    • Study the selling activities
    – Discuss with the retailers (for push related
    info)
    – Consumer schemes
    – Pricing/ discounts
    • Identify the impact of the selling activities
    on the attributes the company is
    promoting.
    • Map selling effort on matrix
    Evaluation
    • Based on the marketing and selling
    activities identify:
    – Gaps in achieving the marketing goals (brand
    wise)
    – Possible areas of conflict between marketing
    and selling (brand wise)
    • Recommendations for brands
    • Comparative analysis of MNC/ National/
    Local brands.
    – Implications for marketers

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