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  • Front End Customer Strategy

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    bmsoni
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    This document outlines a 3-phase strategy for FECS to drive growth through discovering customer needs via research, transforming discoveries into differentiated offerings priced to create value, and delivering continuous value to customers. It identifies key initiatives for sales/trading, healthcare, legal, and media and lists best practices like monthly webinars and workshops as well as self-serve online tools to support the strategy.

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    This document outlines a 3-phase strategy for FECS to drive growth through discovering customer needs via research, transforming discoveries into differentiated offerings priced to create value, and delivering continuous value to customers. It identifies key initiatives for sales/trading, healthcare, legal, and media and lists best practices like monthly webinars and workshops as well as self-serve online tools to support the strategy.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    11 views2 pages

    Front End Customer Strategy

    Uploaded by

    bmsoni
    This document outlines a 3-phase strategy for FECS to drive growth through discovering customer needs via research, transforming discoveries into differentiated offerings priced to create value, and delivering continuous value to customers. It identifies key initiatives for sales/trading, healthcare, legal, and media and lists best practices like monthly webinars and workshops as well as self-serve online tools to support the strategy.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    of 2

    STRATEGY

    3 Phases and 5 Practices


    FECS is a strategic
    discipline that will help us
    drive growth by:
    •DISCOVERING deep customer
    workflow needs through fact-based
    market and field research

    •Transforming our discoveries into


    DIFFERENTIATED offerings, priced
    to create value for Thomson
    Reuters and our customers

    •DELIVERING continuous value to


    our customers by driving results and
    collecting new insights regarding our
    next opportunities

    1
    WHAT WILL WE DELIVER
    • Sales and Trading
    -Commodities & Energy
    • Healthcare - Clinical
    Decision Support
    • Legal - Global Customers
    Specific
    • Media - Wealth Portal SBU Projects

    • Monthly global webinars


    with 300+ participants
    • 8 project-based workshops Best Practice – Webinars and
    covering up to 30 projects Workshops

    • 35+ easy-to-use tools


    • 1000+ retrieves/month
    Self-Serve – Online Toolkit
    • Accreditation for external
    advisors

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