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GRD 103 • GRAPHIC DESIGN • Winter 2010

Assignment #5
Center for New Media/KVCC • Monday 1:30 p.m. – 4:50 p.m. • CNM 250
Instructor: Kristoffer Chafe Hensley E-mail: khensley@kvcc.edu
Phone: (269) 488-4701 x6627 Office hours, CNM 201: Mondays, 8:30 a.m. – 11:30 a.m.

ASSIGNMENT #5 — EVENT CARD


Event Cards are effective and affordable devices
used to promote concerts, art shows, gatherings,
performances, etc. Event Cards come in all shapes
and sizes. You will be using a standard format
without bleeds to simulate cost savings for a client.
Bleeds are dimensions outside of your final cut
print piece that allow for imagery to fill the entire
final output dimension. This allows you to print
“edge to edge”. Bleeds also cost extra money,
so sometimes they are not an option for a client.

WHAT YOU NEED TO DO … METHODS OF DESIGN SOLUTIONS:


You will be designing an Event Card for the identity Strategy: Master plan, starting point
we have been working on in class for the last two Concept: Foundation, framework, ideas
weeks. You will need to follow the specifications
Design: Marriage of your concept and graphic
below and make sure you incorporate a 1/4-inch
elements (inc. design analysis)
margin on all sides of your document.
Production: Over-all preparation of your files,
imagery use and proofing

SPECIFICATIONS (These count towards your grade) Execution: Your last path to the end result,
refinement, triple-checking files
You will need to turn in a Photoshop file with the
dimensions: 8.5” x 5.5” (horizontal or vertical)
Here is a checklist of expectations:
• Photoshop files (flattened .tif & lo-res .jpg) 300 dpi is a standard resolution for most print
(You should save a .psd file for your card material. 72 dpi is a standard resolution for
at all times, in case you need to edit it.) all things “screen” or “monitor”. You use this
resoultion for most Web design work as well.
• 300 dpi (.tif) & 72 dpi (.jpg)
• CMYK Color mode
A font family is a group of fonts which can be
• Use 1 of 3 voted logos
linked together for convenient use.
• No more than 2 font families within card The most common font family consists of the
• Must use the copy that we developed in class plain, italic, bold and bold italic weights.

• Label your files properly: http://www.linotype.com/

- “yourname_lab_5” (folder)
- “yourname_card.tif” • “yourname_card.jpg”
ASSIGNMENT DUE: Monday, February 22, 2010

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