Pelatihan

Marketing Channel Strategy

ARTWORK
DIGITALIZATION

By Hervina Dyah Aprilia, S.Sn , M.Sc

Lecturer Code : D6125
Binus University
16 Septembeer 2020
Learning Outcome

1. Students can determine the different option available

2. Students can determine which methods are suitable for them

3. Students can determine which data file to choose

4. Students would be able create a digital file of their works

 What methods to use

• PHOTOGRAPH
• SCANNING
All of these things will also be affected by the quality of the scanner you are
using as well.
PHOTOGRAPHING is ideal for:
• textures (oils, heavy acrylic, canvas etc)

• large artworks

• if you have a camera (your phone doesn’t count!)

already and no access to a good scanner.

SCANNING is ideal for:

• little to no texture artworks (oils, heavy acrylic, canvas)

• a2 (~16x24) or smaller
 PHOTOGRAPHY –
what to know:
Basic lighting
- lighting that is evenly distributed across your artwork
- high iso works well with dark room, lower iso for bright room
- pointed at a 45 degree angle from the left and right

Paper treatment
- surface that’ll allow your painting to lay flat
- avoid any shadow on paper while taking photos
- paper with texture need high iso

Camera position & setting

- work with viewfinder & let the grid line helps you
- setting: auto white balance, natural colour objective

Tripod (optional)
- to reduce camera shake. If you don’t have tripod, set high diaphragm

Speed adjustment
- high speed (1/100, 1/125 and above)
Photograph for archiving

By Conservation Center fo
Art & Historic Artifacts

@ https://ccaha.org/services/digitization-reproduction
 SCANNING – what to
know:

• Scanning into the correct file type

• Scanning the correct pixel density or choosing pixel count

• Dealing with large scale work, or work with texture

• Colour Correction
 What to know before you buy
a scanner

• CIS Scanners or a CCD Scanners

• DPI – Dots Per Inch
• PPI – Pixels Per Inch
• Tiff – Tag Image File Format
• CMYK Colours – Cyan, Magenta, Yellow, Black
• Scanner Resolution

No doubt most of you will already be familiar with some or all of

these terms, but it’s important that they are all taken into
consideration.
DPI & PPI: The Importance of
Dots Per Inch

PRINT -> DPI

DPI count is a massively important part of scanning (and digital
reproduction). At minimum you should be scanning at 300 DPI and if you are
using photo editing software like Adobe Photoshop,
DO NOT INCREASE THE DPI THROUGH SOFTWARE.

DIGITAL ->PPI
PPI is the resolution or pixel density of a digital image displayed on-screen.
It’s not as important, but if you are editing it’s a term that may pop up and be
sure to not confuse the two.
 TIFF
Tag Image File Format

TIF
Can be used across different editing software such as illustrator and
photoshop without this problem and its based on CMYK colour schemes
(Cyan Magenta Yellow Black) which is what is used by printers, i.e.. It
will give you the most accurate colour reproduction for your prints.
If you are stressing about what format to use however, either of these will
do but it’s good to be aware of the differences and potential changes in
quality.
 How to get the best scans

• Scan into TIFF file size

• Scan resolution should bee minimum at 300 DPI

• CIS scanners are cheaper, CCD scanners are better for textures

• Spray fixative to any smudgeable media before you scan

• If working with larger artworks, scan into pieces and stitch them together

in Photoshop
 How to Stitch My Artwork?

@https://blog.society6.com/scan-artwork-reproduction-society6-products/
 A Little Summary:

• Buy a scanner that can scan at least 300 DPI

• Preferably get a CCD scanner especially if you are scanning textured artwork
• TIFF format is better than JPEG format
• Editing in CMYK is better than RGB
• Learn to digitally stitch if your artwork is larger than A4
• Photograph really big artworks instead of scanning

There are various other ways to scan and stitch artwork and if you have the time,
make sure to do some extra research online to find a method that suits you. For the
most part, this method has worked for me and should be a good way to get you
started!
 Content References :

- Jay David Bolter, The Digital Plenitude: The Decline of Elite Culture and the Rise of New Media (Cambridge,
MA; MIT Press, 2019).

- Hannes Leopoldseder, Christine Schöpf, Gerfried Stocker, ed., Ars Electronica 2018

- Festival for Art, Technology, and Society (Berlin: Stuttgart; Hatje Cantz, 2018).

- Oliver Grau ed., Museum and Archive on the Move: Changing Cultural Institutions in the Digital Era (Berlin; De
Gruyter, 2017).
Links :

• http://www.tpisolutionsink.com/printing-company-blog-waltham-ma-/converting-traditional-artwork-to-digital-art

• https://blog.artweb.com/how-to/digitise-your-artwork-photography-scanning/

• https://www.kite.ly/blog/the-dos-and-donts-of-digitising-artwork/#:~:text=DO%20Photograph%20or%20Scan%20Your%20Artwork
&text=The%20quickest%20and%20easiest%20way,the%20quality%20of%20your%20work.

• https://medium.com/@jaejohns/what-you-should-know-on-how-to-digitize-a-drawing-for-free-74ca711cf918

• https://ccaha.org/services/digitization-reproduction
Further question:

Hervina.Aprilia@binus.ac.id
082123338436
 CDA
Enhancing individuals & enriching the community

Thank you