Presented By- Raghvendra patel (5117)

Globalization of Production and Markets of Indian

Motion Pictures- A Case of Krrish
What is Globalization?
Globalization is a process of interaction and integration
among the people, companies, and governments of
different nations, a process driven by international trade
and investment and aided by information technology.
Introduction
 The history of cinema
 Globalization
 Film making process
 Production
 Location
Globalization

 Demand of indian movie in 156 country.

 In 2006, 1090 film produced
 Annual growth rate of indian film industry 12.6%.
Case Analysis
 Globalization of indian film industry began in 20th
century.
 Usage of English in script.

 DDLJ & Kal ho na ho was successful.

Globalization of Krrish

 Action director tony from china

 60% shooting in singapore
 Australian sound effects
 Premiere shows were organized
in dubai
Cont…
 International media link
 Target International cinema hall
 Faced competition with….
- superman returns
- word cup football
Q-1: How has indian film industry evolved through ages?

 1920-1950:-The early days of indian cinema

 1950-1960:-A golden age of indian cinema
 1970-1980:-The angry young man awakens
 1990-2000:-Bollywood gains global popularity
Q-2: how did the project(krrish)created taking into

consideration indian diaspora abroad?

 Success of DDLJ overall world
 NRI like to watch technology based movie
eg- superman, Spiderman, ironman etc.
Q-3:- How did Mr. Rakesh Roshan used two countries
competitiveness for the project(India and Singapore).
 Government permission for shooting
 Among the ASEAN states singapore is india’s largest
trading, investment, and export partner.
 Singapore corporate tax rate is one of the lowest in
asia-pacific.
Q-4: What are the globalization factors that influenced the
production of krrish in singapore?how many countries
representative helped in creation of mega success film krrish?

 Political factor

 Economical factor

 Technological factor
Countries Representative
 Australia – sound effects
 China – action director
 Singapore – location
 India – Action director
 America(los angles) - special effects
Conclusion

“Globalization is Good as well as Bad also”

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