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Product Planning and Development: Sommers Barnes
Product Planning and Development: Sommers Barnes
Presentation by
Karen A. Blotnicky
Mount Saint Vincent University, Halifax, NS
Seller’s
Seller’s Price
Price
reputation
reputation
Colour
Colour Brand
Brand
Product
Product
warranty Packaging
Packaging
warranty
Design
Design
1.
1. 2.
2. 3.
3. 4.
4. 5.
5. 6.
6.
Idea
Idea Screening
Screening Business
Business Prototype
Prototype Market
Market Commer-
Commer-
generation
generation of
ofideas
ideas analysis
analysis development
development Tests
Tests cialization
cialization