Submitted to: Submitted by:

Prof. Avadhesh Gupta Amit Sinha (09029)

Raghvendra Singh (09160)
Shardha Suman (09192)
E-Business Strategy Overview
E-Business Overview
Marketing Strategies
Globalization Part 1
Company Profiles
E-Business Architecture
E-Commerce Software
Vendor Solutions
Payment Systems & Security Part 2
Auction Technology
Project Development
E-Business Overview
E-Commerce vs. E-Business
Winners think outside the box
E-Commerce Models
Types
Benefits
E-Business and Sustainable Competitive Advantage
Marketing Strategies: Overview
Developing an internet presence
Strategies to attract customers
Strategies to keep customers
Other strategic considerations
Developing an Internet
Presence
Marketing your web site
Traditional channels
Major Portals
Sites for Internet Marketing Tips
‘www.internet.com’
‘www.adresource.com’
‘www.net2b.com’
Strategies to Attract Customers
Search engines & directories
Banners
Online classified ads
Message boards, newsgroups, discussion lists.
Press Releases
Traditional Media
Strategies to Keep Customers
Customer-friendly sites
Push technology
Personalization
Customer Service
Each visit – a new experience
Other Strategic Considerations
Tracking purchase trends
Site analysis tools
Marketing & Advertising Agencies
To help create a web presence
Examples (next slide)
Marketing/Advertising Agencies
Company Internet Address Profile
THINK New Full service mktg &
‘www.thinkinc.com’ communication.
Ideas
Beyond Media planning, buying
‘www.gobeyond.com’ campaign mgmt
Interaction
Site & banner design and
Ad Up ‘www.ad-up.com’ marketing consulting

Full-service online
K2 Design ‘www.k2design.com marketing consulting
Globalization
Leveling the playing field
Language considerations
Translators / Translation Software
Demographics
Targeting Audience / Comfort with Internet
Distribution
Fulfillment Companies
24 Hour Access / Web Access Trends
Company Profiles
Business Model Focus
Servicing Customers
Managing the Supply Chain
Performance improvements
Selling B2B
Performance improvements
Selling B2C
Performance improvements
E-Business Architecture: Overview

Architectural Components
Tuning and Load Balancing
Network Architecture
Architecture Security
Simple E-Business Architecture
Architectural Components
Client Workstations
Web Server
Transaction Server
Database Server
Network Communications
Back-End Systems
 Web Page Request Process

Web Page Web Page

Request Request

Internet
Web Page Web Page
With Data With Data

Web Server Your

Computer
 Web Transaction Your
Server Order/Purchase Server Order/Purchase Computer

Order Confirmed Order Confirmed

Pymt. Info Pymt. Info

Pymt. Confirmed Pymt. Confirmed

Payment and Order Info.

Purchases
Purchases
via
via
Phone
Web
Or
Mail Order
Database Server
 Web Customer Info Transaction Customer Info Your
Server Request Server Computer
Request

Customer Customer
Record Record

Customer Info Customer

Request Record

Request Request
By Customer By Customer
Via the Via the
Web Phone

Database Server
 Router
LAN LAN
Server Server

LAN 1 LAN 2
 File Server

Hub
Print Server

Clients
Web Server
Architectural Security
Firewalls
Screens IP Addresses and Domain Names
Employs Secure Login Procedures
Proxy Servers
Thwart Outside Intrusion
Virus Detection
 Internet

PC Workstation
(Router Security Router
Software)

Transaction
Server
Web Server
Firewall

Database
Server
 Firm A Firm B
Internet
PC Workstation PC Workstation

Router Router

Trans. Trans.
Server Server
Web Server Web Server

Firewall Firewall

Database Database
Server Server
E-Commerce Software
Storefronts
Storefront Features
Homepage
Product listing & pictures, auction technologies,
product comparisons, order tracking, and search
tools.
Storefront Software Integration
Credit verification, shipping, tax & accounting
E-Commerce Software
E-Commerce Server Management Tools:
Content Management Tools
Replication and Clustering Tools
Site Usage Tools
Security Tools (who can change storefront
changes, servers at remote sites).
E-Commerce Software
Key #1: Integration with IT Infrastructure
Network operating systems
Relational database systems
Transaction server systems
ERP systems
EDI systems
Third-party software
Proprietary software
E-Commerce Software
Key #2: Customization
Customization Wizards / Programmatically
Cohesion: Function Relationship of Modules
Coupling: Dependency of Modules
High cohesion + Low coupling = Easier
customization
E-Commerce Software
Key #3: Build or Buy
Build:
 Requires technical skills in all systems / software
 Can customize to specifications

 Can be less expensive (if technical skills exist)

 Long development time

 Keeping-up with technological advances

 Result -- Sub-optimal software (compared to off-the-

shelf solutions)
E-Commerce Software
Key #3: Build or Buy
Buy:
 Best practices
 Quicker development

 Higher cost

 May lack in-house knowledge to fully leverage system.