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  • Cola Challenge (Compatibility Mode)

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    Steven Winyard
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    Students conducted a blind taste test of Colas A and B, ranking them out of 5 for taste. Boys and girls ranked the colas separately. Students also provided qualitative feedback on post-its about each cola and how they could be improved. The purpose was to gather both quantitative ranking data and qualitative impressions to determine consumer preferences to help a snacks company, while also learning about quantitative vs. qualitative data and how to analyze and explain survey results.

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    Cola Challenge [Compatibility Mode]

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    Students conducted a blind taste test of Colas A and B, ranking them out of 5 for taste. Boys and girls ranked the colas separately. Students also provided qualitative feedback on post-its about each cola and how they could be improved. The purpose was to gather both quantitative ranking data and qualitative impressions to determine consumer preferences to help a snacks company, while also learning about quantitative vs. qualitative data and how to analyze and explain survey results.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views5 pages

    Cola Challenge (Compatibility Mode)

    Uploaded by

    Steven Winyard
    Students conducted a blind taste test of Colas A and B, ranking them out of 5 for taste. Boys and girls ranked the colas separately. Students also provided qualitative feedback on post-its about each cola and how they could be improved. The purpose was to gather both quantitative ranking data and qualitative impressions to determine consumer preferences to help a snacks company, while also learning about quantitative vs. qualitative data and how to analyze and explain survey results.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    Starter

    • The cola challenge- Which one is the best?


    blind taste tests

    You have been asked by a leading snacks company


    to investigate consumer preferences for Colas.
    • Sample the products A and B
    • Rank out of 5 (5 highest) put scores on the board
    under “boy” or “girl”
    • Write down on a post it how you feel about the
    product and how you feel it could be improved -
    put the post it near to the results sheet
    • Someone needs to total up the results
    2
    Follow up
    • What brands do you think they were?
    • What was the best cola?
    • What did boys like best?
    • What did girls like best?
    • What is qualitative data?
    • What is quantitative data?
    • What business skill are we using when we explain
    the results?
    • How could we improve the survey?
    • What is the learning objective today?
    3
    Brand A
    Mark out of 5

    BOYS GIRLS

    4
    Brand B
    Mark out of 5

    BOYS GIRLS

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