Scribd Logo
Upload

Welcome to Scribd!

  • GE: Strategy: Digital Media

    Uploaded by

    Amil Husain
    10 views19 pages
    The document discusses GE's digital media strategy, which focuses on crafting engaging content and using digital storytelling techniques tailored for different target audiences. It provides statistics on GE's online mentions from 2009-2010 and outlines goals for their 2015 online media plan, which include celebrating challengers, relentless innovation, and improving community, partnerships, and virality. The document also notes trends in global digital media usage.

    Original Description:

    Original Title

    Compilation

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document discusses GE's digital media strategy, which focuses on crafting engaging content and using digital storytelling techniques tailored for different target audiences. It provides statistics on GE's online mentions from 2009-2010 and outlines goals for their 2015 online media plan, which include celebrating challengers, relentless innovation, and improving community, partnerships, and virality. The document also notes trends in global digital media usage.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    10 views19 pages

    GE: Strategy: Digital Media

    Uploaded by

    Amil Husain
    The document discusses GE's digital media strategy, which focuses on crafting engaging content and using digital storytelling techniques tailored for different target audiences. It provides statistics on GE's online mentions from 2009-2010 and outlines goals for their 2015 online media plan, which include celebrating challengers, relentless innovation, and improving community, partnerships, and virality. The document also notes trends in global digital media usage.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 19

    GE:digital media:strategy

    use digital storytelling


    creating engaging content is at the heart our
    online strategy.

    we hand craft targeted content for each target


    audience, using the latest digital storytelling
    techniques.
    The LED
    online landscape 190
    2009-2010 total GE LED mentions

    news 18% twitter 31%


    news 65%

    twitter 3%

    blogs 49% blogs 32%

    246,048
    total LED mentions
    light
    LED 101 interactive
    light
    history of lighting
    the
    new.media.landscape.

    B Q K J , . 1 2
    B traditional media.
    B
    Q

    e j
    K
    J,.1

    linear. cyclical.

    X
    few dominate.
    L
    non-interactive.
    DIGITAL
    STRATEGY
    MAY2O1O
    2015 GOALS
    WHILE CULTIVATING
    FUTURE LOYALISTS
    2015 GOALS
    ALWAYS CELEBRATE
    THE CHALLENGER
    2015 GOALS
    RELENTLESSLY
    INNOVATE
    ONLINE
    MEDIA
    PLAN
    GT HS
    RE N
    ST

    ✓Strong brand identity


    ✓Relevant topics
    ✓Celebrity support
    ✓Multimedia campaigns
    ME N T
    ROVE
    IMP

    ✓Community
    ✓Partners
    ✓Mobile
    ✓Virality
    ✓RapTheVote
    THINK*ACT GLOBAL

    http://impact.webershandwick.com
    THERE are
    MORE

    in

    2
    INDIA
    THAN
    545 336
    million million
    70%
    of Facebook users

    live the
    OUTSIDE USA
    there are

    1.5 million
    Tweets every month
    in South Africa

    You might also like