ANTI - SLAVERY

Team- 4
Becca Geden
Keyi Zhang
Nitya Vashist INTERNATIONAL
Yanyan
 Introduction

• Millions of people make our clothes, Too many live in

poverty, Exploitation or Danger.

• we can start to bring change with one simple question

“WHO MADE MY CLOTHES ?”

• Join the Fashion Revolution demand Fair, Safe and more

transparent Industry.
 What's inside?

RE- FASHION THE INDUSTRY Marketing Strategy THE INDUSTRY

RE- FASHION THE INDUSTRY
 HOW TO ENGAGE
TikTok & Reels Colourful
Comment on your favourite brand....

Facebook
Like & Share

Sharing a photo video with campaign logo and tagging

@antislaveryinternational

Who Made Your Clothes??

Use Hands as a motif and symbol use relevant #
for the physical production of the
item
Voiceovers with info
 Marketing Strategies
Location
United Kingdom
Strategic hashtags

Using relevant
Engaging captions hashtags frequently

Interactive profile
Target audience
Developing a more
Gen Z, Millennials, interactive profile to
Gen X engage more with
audience
 Collaboration 02
Engage with
@mentions audience
01
Increase Visibility Create active movements
to let audience participate
Collaboration is the and increase reach of the
key to engage with content regarding the
more audience issue
● @ruthmacgilpblog
● @lesswastelaura
● @beatriceturner
● @thewoodlandwife
● @useless_dk
 Social Media Visibility
Integrate

Add follow buttons

Blog Tik Tok Facebook Twitter

All Platforms have different audience and reach integrating each to one other will help outstretch.
 Be Consistent

Start polls
Ask questions

Challenges

Regular posts