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    Mohammad Salim sulaimankhail
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    Social media refers to electronic means of communication through which users share information, ideas and content. Popular social media platforms in Finland include YouTube, Facebook, Instagram and Twitter. Each platform has its own features and optimal formats for sharing content. Organizations use social media for goals like growing brand awareness, increasing sales and customer acquisition. Current trends include the rising popularity of TikTok and preference for even shorter content, as well as influencers taking a bigger role in brand content production.

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    Social media refers to electronic means of communication through which users share information, ideas and content. Popular social media platforms in Finland include YouTube, Facebook, Instagram and Twitter. Each platform has its own features and optimal formats for sharing content. Organizations use social media for goals like growing brand awareness, increasing sales and customer acquisition. Current trends include the rising popularity of TikTok and preference for even shorter content, as well as influencers taking a bigger role in brand content production.

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    5 views14 pages

    Social Media

    Uploaded by

    Mohammad Salim sulaimankhail
    Social media refers to electronic means of communication through which users share information, ideas and content. Popular social media platforms in Finland include YouTube, Facebook, Instagram and Twitter. Each platform has its own features and optimal formats for sharing content. Organizations use social media for goals like growing brand awareness, increasing sales and customer acquisition. Current trends include the rising popularity of TikTok and preference for even shorter content, as well as influencers taking a bigger role in brand content production.

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    of 14

    Social media

    Socia media – the definition


    Social media: “forms of electronic communication (such as websites
    for social networking and microblogging) through which users create
    online communities to share information, ideas, personal messages,
    and other content (such as videos)”

    Merriam-Webster
    https://www.merriam-webster.com/dictionary/social%20media
    Do you know all these social media
    channels?
    Users in Finland
    YouTube
    • Internet video service

    • Users can add their own videos to the site and watch and comment on other people's videos

    • YouTube can also be used as a “search engine” and in many cases YouTube videos can be used to learn
    new things.

    • YouTube is a powerful channel for social media marketing, influencer marketing, and branding, both as an
    organic channel and as a marketing channel.

    • YouTube videos reach 879,000 Finns aged 15-35 every day.

    • Videos (46%), groceries (40%), cosmetics (35%) and electronics (32%)


    are bought on the basis of YouTube influencer videos.
    Facebook is used by 2.9M Finns
    • Facebook has a new name: Meta

    • Hashtags are not used, but emojis create a positive feeling

    • Image size 1280 x 1280 tai 1080 x 1350

    • Optimum lenght of videos is 25-90 sec


    Instagram is for sharing images and video
    clips
    • Focus on captions

    • Emojis are welcome

    • Companies still use hashtags, individual people not so


    much

    • Image size 1080 x 1080

    • Max lenght of video 1min

    • New features IG live and IG Reels


    Twitter is open for everyone
    • Max 280 signs per tweet

    • Discussion channel

    • Fast-paced

    • Strong social significance (eg. politicians, influencers)

    • The use of relevant hashtags is essential

    • 70 000 tweeters in Finland per week


    Why

    Continuous
    To whom
    improvement

    Metrics
    Create your Where

    own social
    media
    Analysis strategy What

    Follow-up When

    Who
    Social media channels used by organizations
    in 2022 (global)

    Meltwater. (2022). State of Social Media 2022 Report.


    Social media use goals
    When planning communication, it is important to consider what motivates the target group. In terms of
    content design, it is also important to consider why the organization uses something and what goals guide it.

    Recognized expertize

    Increasing the visibilility


    of senior management
    communications

    Growing brand Customer satisfaction More buzz to some


    awareness Increasing sales Customer acquisition
    Brand commitment
    Social media trends in 2022
    • Tiktok's winning run continues
    • Even shorter content
    • Influencers' importance in brand content production is growing
    Thank you for watching!
    Now, go to the moodle platform and share your thoughts on social
    media – are you in or out?
    Each student is expected to participate in the discussion. The
    recommended lenght for a post is 150-250 words.
    Lotta Hirvonen HAMK LinkedIn
    Senior Lecturer (Communication)

    HAMK Blogit

    HAMK Facebook

    HAMK Twitter

    HAMK Instagram

    Comms Q&A: Tuesdays at 3-4 p.m. on every HAMK YouTube


    even-numbered week in Lotta's zoom

    lotta.hirvonen@hamk.fi (recommended) HAMK SnapChat

    +385 50 406 2348

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