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  • 2022-08-26 DMAC309 Session01

    Uploaded by

    Sadhana Shivani
    8 views28 pages
    The document outlines an analytics training program that will cover various topics over 43 sessions of 55 minutes each. It discusses covering data in business decisions, metrics, web and social media analytics, tags, personalizing content, and reporting. It also mentions including slides, notes, and reading materials. The document then discusses marketing processes and includes diagrams of the situation analysis, marketing plan, mix, and implementation/control. It also includes sections on the role of different mediums like outdoor, digital, print and television advertising. There are also sections on mobile phone adoption in India and key takeaways around mobile, the consumer, and context.

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    2022-08-26_DMAC309_Session01

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    The document outlines an analytics training program that will cover various topics over 43 sessions of 55 minutes each. It discusses covering data in business decisions, metrics, web and social media analytics, tags, personalizing content, and reporting. It also mentions including slides, notes, and reading materials. The document then discusses marketing processes and includes diagrams of the situation analysis, marketing plan, mix, and implementation/control. It also includes sections on the role of different mediums like outdoor, digital, print and television advertising. There are also sections on mobile phone adoption in India and key takeaways around mobile, the consumer, and context.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views28 pages

    2022-08-26 DMAC309 Session01

    Uploaded by

    Sadhana Shivani
    The document outlines an analytics training program that will cover various topics over 43 sessions of 55 minutes each. It discusses covering data in business decisions, metrics, web and social media analytics, tags, personalizing content, and reporting. It also mentions including slides, notes, and reading materials. The document then discusses marketing processes and includes diagrams of the situation analysis, marketing plan, mix, and implementation/control. It also includes sections on the role of different mediums like outdoor, digital, print and television advertising. There are also sections on mobile phone adoption in India and key takeaways around mobile, the consumer, and context.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 28

    Hi

    Sell me something boring


    External HDD
    Ask some
    questions
    How about you?
    How we are going to do this
    ● 43 Sessions
    ● 55 minutes each
    ● Covering -
    ○ Data in Business Decisions
    ○ Measure to win with Metrics
    ○ Web Analytics and GA
    ○ Mechanics of Analytics with Tags
    ○ Social Media Analytics
    ○ Presonalizing Content
    ○ Reports as stories
    Important
    ● Slides
    ● Notes
    ● Reading Material
    Marketing Process

    Situation Marketing Implement


    Mission Mix
    Analysis Plan & Control
    Marketing Process

    Situation Marketing Implement


    Mission Mix
    Analysis Plan & Control
    A role for each medium Outdoor

    Digital Objective Print

    Television
    A role for each medium Outdoo
    r

    1. Social Media (One-to-many)


    2. Chat (One-to-one)
    3. Online Video
    Objecti
    4. Streaming Video Digital
    ve
    Print
    5. Streaming Audio
    6. Reading
    7. Gaming
    8. Shopping
    9. News
    10. Travel Televisi
    on
    Mobile phone adoption in India
    91.7%
    Source: “Innovating for the next half billion” Omidyar Network, 2017
    Source: “Innovating for the next half
    billion” Omidyar Network, 2017
    Don’t lose sight of

    Marketing objective

    Role of medium

    Target audience
    3
    Key Takeaways
    1
    Mobile is
    BIG
    2
    Consumer is
    KING
    3
    Context is
    EVERYTHING
    Thank You
    sheshank.reddy@gmail.com

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