INTEGRATE CONSULTING AN AFFILIATE OF KANTAR

Execute with Agility and Precision

“Greatness is not a measure of how great you are,

but how great others came to be because of you”
Cus d’Amato
Who we are
Integrate Consulting affiliate of Kantar is a Full-service research.

From our Headquarters in Casablanca, Morocco, we cover Maghreb region (Morocco, Algeria,
Libya, Tunisia and Mauritania) and serve our clients worldwide.

Combined, our project managers have almost 100 years of experience.

Maghreb region remains a complex place

5 +100 +30
Countries Ethnicities languages and dialects

The strong disparities in the economical, political

and social contexts as well as the predominance of
rural world make research options quite complex
across Maghreb countries.

These differences add a significant complexity to

multi country projects management.
Our Capabilities

Project Mangement Qual Research Mobile Research Analytics & Technology

Managing Multi country projects All Our qualitative consultants lead projects Agility across Maghreb countries Advanced analytics
Field & tabulations across different Maghreb countries with local
Closest to the moment using SMSing Local languages and dialects analysis
moderators
Translation Scripting and Messaging Apps using artificial intelligence
Online community management and mobile
Data Processing
diaries Representativeness of the digital population Engaging surveys using chatbot for more
Coding qualitative insights for large surveys
Field & Moderation Debriefs
Charting
Desk Research Full services

Full service
Our Capabilities

Methodologies Data Collection Platforms IC proprietary platforms

CAPI Nfield® Panel & Communities management Integrate
CATI Unicom (dimensions) ® Analytics
Central Qualtrics® Integrate Chatbot
Locatio
n Snap survey ®

Online Sawtooth ®
Panels Discussnow (Bilendi) ®
&
Mobile
surveys
Focus groups (offline and online) In-depth
Interviews
Expert Interview
Triads
Mobile diaries
Community
Chatbots
Unique selling propositions
1/3
Single point contact (SPoC): Multilingual resources to ensures that the right information reaches the right persons so that the inquiries are
delivered, understood, processed and resolved, the SPoC is the best information source about the clients as he is intimately familiar with their
business and specific organizational needs:

Ensures the clients don’t have to contact several persons and re-explain their issues

Removes uncertainty of whom to contact with various types of requests Provides

consolidated answers even to complex multi-country submissions Ensures consistency in

communication
Provides unified outputs to various types of requests

Eliminates the risk of miscommunication and wrong interpretation of tasks

Languages

English French Arabic language and dialects

Unique selling propositions
2/3

We managed projects for clients in

different Maghreb countries

Morocco Algeria Tunisia

Libya Mauritania
Scope of work

Research programs Industries Analytics

Media Energy Market and Customer segmentation

Market Exploration Market
Opportunities Category Telecom Tourism Predictive analytics
understanding Mobility AI-enabled text-audio-video-image analytics
Banking & Insurance,
Consumer Usage & Attitudes (U&A) Brand and
Home appliances FMCG Retail & eCommerce
Communication
Tobacco & Alcohol B2B Healthcare
Pre & Post media campaign assessment Concept and
Product Testing Research

Pricing B2C Research Tracking

Customer & Consumer Experience Mystery & Adhocs Public &
visits
ONGs
Shopper studies
Real estate
Social & Polling studies
Employee engagement
Clients

Kantar Sifo Kantar Gmbh Germany Kantar Belgium Kantar China Hankook research Korea

Kantar Spain Kantar France Kantar Bulgaria Kantar UK Kantar Korea

Cspencer consulting US Kantar Dubai AMRB KSA Kantar China Kantar South Africa

DSC Communication US Kantar Egypt Povaddo US GFK C-Space UK

Brain Value
Why our clients trust us ?

20 years experience in Market Research combining CS and Ops

Multi Industry Experience, working on all research
duties, allowing us to collect high quality data and sharp
programs and methodologies
understanding of client needs and expectations.

Comprehensive regional experience and knowledge of culture

Esomar® corporate member
discrepancies across countries and inside each single country.

Agile project management team who answers your Ability to adapt our working hours to yours and suppliers working
inquiries and take necessary actions days & working hours

Large and well trained workforces to cover the Maghreb regions and
Robust Quality Control process in place
being able to optimise Fieldwork duration
Trained by Kantar
Our Team

Khaled Assia Sara Imane

MCP Team MCP Team Qual Team Qual Team

Najlaa Mehdi Siham

Qual Team Digital Team Managing Director
Contact-us

Email

Contact: contact@k-integrate.com
Khalid Bentaja: khalid.bentaja@k-integrate.com
Phone

+212 5 22 98 06 08

Web site

https://integrategroup.org/

Adresse

42, Bd Abdelmoumen, Résidence WALILI

STREET, App N°37. Casablanca Maroc.