PRODUCT

STRATEGY

Dr. Monica Bhatia

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Business Model Canvas

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LinkedIn BMC
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Digital Products
 Digital products are intangible items delivered electronically,
such as music, software and ebooks.
 A digital product is an intangible asset or piece of media that
can be sold and distributed repeatedly online without the
need to replenish inventory.

 Achieving product-market fit

 Building the right team
 Meeting time-to-market
 Execution issues
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Steps to create digital product

 Market research and product design
 Problem definition
 Research
 Product discovery

 Product validation
 Proof of concept
 Minimum Viable Product (MVP)
 Go-to-market (GTM) Strategy
 Scaling
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Strategies
 Understand users
 Use resources wisely
 Embrace feedback
 Find the right people
 Research well
 Focus on goal
 Flexibility is important
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Thank you