Professional Documents
Culture Documents
Swot Analysis: - Strenghts High Brand Equity Edlp Infrastructure Product Diversity Supply Chain
Swot Analysis: - Strenghts High Brand Equity Edlp Infrastructure Product Diversity Supply Chain
• STRENGHTS
HIGH BRAND EQUITY
EDLP
INFRASTRUCTURE
PRODUCT DIVERSITY
SUPPLY CHAIN
• WEAKNESS
FALLING REVENUE PER SQ.FT
UNABLE TO MEET THE STORE OPENING TARGET
PERCEPTION AMONGST CUSTOMERS
• OPPURTUINTIES
• ORGANISED RETAIL
• UNDERSTANDING CONSUMER PREFERENCES
• TARGETING AREA MORE PRONE TO
DEVELOPMENT
• THREATS
• COMPETITORS
• GOVERNMENT POLICIES
• UNORGANISED RETAIL
• ECONOMIC CONDITIONS