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  • SWOT Analysis of Parle

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    pooja oza
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    Parle has strengths in its well-known brand, diversified product range, and extensive distribution network that allows it to cater to mass consumers at low and mid price points. However, it relies heavily on retailers to display its products and its flagship Parle-G brand. While the biscuit market is growing annually at 20% and offers opportunities to tap changing consumer preferences, Parle faces threats from rising costs, increased competition from local bakeries and large new entrants.

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    Parle has strengths in its well-known brand, diversified product range, and extensive distribution network that allows it to cater to mass consumers at low and mid price points. However, it relies heavily on retailers to display its products and its flagship Parle-G brand. While the biscuit market is growing annually at 20% and offers opportunities to tap changing consumer preferences, Parle faces threats from rising costs, increased competition from local bakeries and large new entrants.

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    © All Rights Reserved
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    103 views1 page

    SWOT Analysis of Parle

    Uploaded by

    pooja oza
    Parle has strengths in its well-known brand, diversified product range, and extensive distribution network that allows it to cater to mass consumers at low and mid price points. However, it relies heavily on retailers to display its products and its flagship Parle-G brand. While the biscuit market is growing annually at 20% and offers opportunities to tap changing consumer preferences, Parle faces threats from rising costs, increased competition from local bakeries and large new entrants.

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    © All Rights Reserved
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    SWOT Analysis of Parle

    * *
    * Strengths
    • Parle Brand, * Weakness
    • Diversified product range, • Dependence on retailers & grocery
    • Extensive distribution network. stores for displaying diversified
    • Low and mid price range parle products on shelf, induce
    • Catering to mass impulsive buy
    • Better understanding of consumer • Dependence on parle G
    psyche. • (flagship brand)
    • Deep and Effective coverage
    Swot
    analysis
    * Opportunities * Threats
    • Estimated annual growth of 20% • Hike in cost of production due to
    • Low per capita consumption, hike in raw material cost,
    • Changing consumer preference, • Increasing distribution cost,
    • Increasing demand for sugar free, • Local bakery products,
    • Diet biscuit • Entry of various new entrant, ITC
    etc.

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