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    This document outlines the course structure and content for several business subjects across multiple terms. It lists the chapter coverage, case studies, exercises and assessments for each class. The subjects include leadership, organizational behavior, human resource management, marketing management, strategic management, operations management, managerial economics and communication. For each class, it provides details on the chapters, associated case studies, individual and group exercises, quizzes and any other assessments.

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    Syllabus Draft

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    This document outlines the course structure and content for several business subjects across multiple terms. It lists the chapter coverage, case studies, exercises and assessments for each class. The subjects include leadership, organizational behavior, human resource management, marketing management, strategic management, operations management, managerial economics and communication. For each class, it provides details on the chapters, associated case studies, individual and group exercises, quizzes and any other assessments.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    26 views4 pages

    Sub. S1 2 3 4 5 6 7 8

    Uploaded by

    vuthaiha
    This document outlines the course structure and content for several business subjects across multiple terms. It lists the chapter coverage, case studies, exercises and assessments for each class. The subjects include leadership, organizational behavior, human resource management, marketing management, strategic management, operations management, managerial economics and communication. For each class, it provides details on the chapters, associated case studies, individual and group exercises, quizzes and any other assessments.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    Sub.

    S1 2 3 4 5 6 7 8
    Leadership C1,C3 C2 C5 C7 C8, C9 C10 C13 C14
    Case-C3 Case-C2 Case-C5- Case-C7- Case-C9- Case-10 Case-C13- Case-C14
    Alvis Restview Matro Costco
    - Case Notes Bank
    - Indiv. Exses:
    Student Journal
    (05pp)
    - Grp. Exses:
    Analysis of
    Famous Leaders
    (10pp, 20slides)
    - Quiz: Tesbank-
    Chapter
    OB C1,2 3,4 5,10 7,8 11,12, 14,19 18,19 20,21
    - Case-C1,C2
    - Grp. Exses: as
    textbook
    proposed
    - Inv. Exces:
    CAPS Model
    (textbook)
    - Quiz: testbank
    HRM C1, 2 4 5,6 7 8 9,10 11,12 13,14
    - Case C1-HRM - Case- - Case C5- - Case C7: Case C8: - Case 9: - Case 11: - Case 13:
    Incident: Incident Indnt 2 1&2 1&2 1,2 1,2 1,2
    Downsizing 1&2 - Case C6 – - Case - Case 12: - Case 14:
    - Case C2-“You Indnt 1&2 10: 1,2 1,2 1,2
    cann’t fire me!”

    Management 1,3 2 4 5,8 6 7 9 10


    Communication
    Case: ChapterX
    http://www.mcgraw-
    hill.co.uk/html/0071276157
    .html
    Marketing Management 1,2,3 4 5 6 7 8 9 10
    - Activity: Case C4:
    Nanda analysing MP of First in Case C5: 7 Case C6: Case C7: Case C8: Case C9: Case C10:
    ABC Company Show Pet Up Cadbury Hawaiian Southwe GoodDear Chevrolet
    Foods Punch st Airline
    - Indiv. Quiz: C10, Quiz: C17, Quiz: C21
    Assgmnt.: Quiz: C8- C12 18 Quiz: C15 Quiz: C14 Quiz: C2
    Marketing Plan Kotler; C11
    - Grp.: Learning
    Journal

    - Quiz: C1

    Strategic Management C1,2 3,4 5,6,7 8,9: Part 5: Case: Case: Case:
    - Exercise: 2A, - Exercise: - Exercise: - Exercise: How to… Ford Amazon Continent
    2C 3B 5F, 6E 8F al Airline
    (Internal& Case: Coca
    External)

    Operations Management C1,2 5,6 3,4 7,8 9,10 12 13 14


    - Case C2: Pert - Case C6: - Case C4: - Case C8: - Case C9 - Case - Case C13 - Case C14
    Video Cases??? Mustang Southwest Carrefour Copper Brunswick C12:
    - Quiz: testbank Airline Kettler Distributio Parts
    - Indiv. : n Emporiu
    Learning m
    Journal
    - Grp. Case:
    Video Case
    Managerial Economics C1,2,3 4,5 6,7 8,9,10 C11 C12

    - Grp.: C15
    - Ind.:
    - Quiz: testbank

    Communication

    http://www.mcgraw-hill.co.uk/html/0071276157.html

    Ch. 1 The Changing Environment for Business


    Case: Google in China
    Ch. 2 Communicating Strategically
    Case: Carson Containers
    Ch. 3 An Overview of the Corporate Communication Function
    Case: Hewlett Packard Corporation
    Ch. 4 Identity, Image, Reputation, and Corporate Advertising
    Case: Jet Blue's Valentine's Day Disaster
    Ch. 5 Corporate Responsibility
    Case: Starbuck's Coffee Company
    Ch. 6 Media Relations
    Case: Adolph Coors Company
    Ch. 7 Internal Communications
    Case: Westwood Publishing
    Ch. 8 Investor Relations
    Case: Steelcase, Inc.
    Ch. 9 Government Relations
    Case: Disney
    Ch. 10 Crisis Communication
    Case: Coca-Cola in India

    Marketing Management
    http://www.pearsonhighered.com/educator/product/Strategic-Marketing-Problems-Cases-and-Comments/9780136107064.page

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