Research methodology

P Sivakumar
 Introduction
• Search of knowledge
• Scientific and systematic search
• Art of scientific investigation
• A careful investigation or inquiry specially
through search for new facts in any branch
of knowledge
 Business research can be defined as a
systematic and objective process of
gathering, recording, and analyzing data
that provides information to guide
business decisions.
It is used either to understand the market
trends, or find the optimal marketing mix,
devise effective HR policies or find the
best investment options.

3
• To systematic process of collecting and
analyzing information (data) in order to
discover of new knowledge or expand and
verify of the existing one (e.g. theory - law)