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Non – Verbal Communication

P Sivakumar
Meaning
 It is a message that is not written or
spoken
 It may accompany a verbal message
 It is more spontaneous
 A study has shown verbal
communicates 7% of the meaning &
non- verbal communicates 93% of it.
Six Most Common Types
 Body movement
 Physical appearance
 Voice qualities
 Time
 Touch
 Space & territory
Body Movement
 Facial expression
 Eye contact
 Gesture – hand & upper body
movement
 Body stance- posture , placement arms
& legs
Physical appearance
 To make a good impression
 Clothing
 Jewelry
 Furniture
 Automobile
 The above provide information about
your value, taste, heritage, status etc
Voice Qualities
 Volume, speed, pitch, tone & accent
carry both intentional and unintentional
messages
Exercise
 You were late
 (answer : who was late)
 You were late
 (response to other person’s denial)
 You were late
 (Emphasizes how late the person was)
Time
 The meaning we attach to time
depends on our culture, our status, and
the specific situations
 Superior & sub ordinate
 Leader & followers
 Time is also situation specific
Touch
 It is important form of business, it is
one that most people do not know how
to use appropriately
 Hand shake is a friendly sign
 The person who never touch
 The person who touches frequently
Space and Territory
 Intimate zone (18 inches)
 Personal zone ( 18 inches to 4 feet)
 Social zone ( 4 feet to 12 feet)
 Public zone (from 12 feet to)

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