Android – The Google Way

• What is Smartphone?

• What is Android?
Android is an operating system
used for mobile by Google.
 Facts and numbers
• Android is mobile OS developed by Android
Inc., Google bought it in 2005.
• Unit sales of Android is highest among all
smart phones in 2010 and has 43.6% market
share in Q3 2010.
• There are approx 200000 application
available for Android.
• Application are generally written in Java
script
 continued…
• Android was launched on 5 Nov 07.
• Google released most of the Android code
under the Apache license, a free software
and a open source license.
• In just one year, there were 60,000
Android users in USA.
 Industry overview
• Smartphone are a growing part of the
more mature cell-phone market.
• Mobile phone sales declined overall in
2008, but Smartphone sales grew.
• This is a multi-billion dollar market with
strong expected growth.
• 9% of U.S. consumers brought
Smartphones in 2007, up to 19% in 2009.
US operating system Share
Consider the US market, with OS shares
shown above,
• Apple iPhone and Google Android are the
only ones showing Growth.
• All other players are losing market share
due to poor products.
 Google: SWOT
Strengths
• Brand name
• Open source platform is attractive to
developers
• Multi‐platform OS runs on many hardware
configurations.
• This provides increased network effect.
• Free online office software suite not only
backs up files, but allows for collaboration
on documents ‐‐ a feature not offered by
competitors.
• Google Earth/Street View with Traffic,
Google Voice Recognition, etc.
 Weakness
• Open source platform increases security
concerns.
• Apps cannot easily be tested and
guaranteed across all hardware platforms.
• Google has no final say in production of
hardware for its platform.
• Google is starting from scratch in the
smartphone OS market.
• The Android App Market is relatively
empty and lacking in functionality.
 Opportunities
• Leverage Gmail and other web services in
the cloud.
• Business consumers do not care about
Apple’s strengths in entertainment.
 Threats
• Google’s entry attempt fizzles out.
• Android has not claimed a niche in the
smartphone market.
• Lack of widespread adoption by handset
manufacturers.
 Think Think Think !!!
• Now if Google is giving it for free then how
they are making lots of money from it?
• How it is making money?
• What are the marketing strategies of
Google?