Packaging – Legal Requirements

1.    Country of origin.

2.    Ingredients (listed in order of amount).
3.    Weight or Volume.
4.    Instructions for use (including safety hazards).
5.    Manufacturers name and address.
6.    Name and description of the food.
7.    Nutritional information.
8.    Storage and cooking instructions (to include shelf life).

Marketing Plan for a New Product Launch

Overview

A marketing plan provides details on how a company plans to achieve its marketing objectives.
Marketing plans are used to promote an entire brand or product line and individual products or services.
A good marketing plan is vital to the economic success of new products.

Step 1- Conduct market research. Learn who is using the product, who will buy it and to whom is it
beneficial?

Step 2- Investigate the competition. Evaluate how your product differs or compares to current
product offerings and determine the ways in which your product/company excels. Identify the
reasons customers purchase elsewhere and the ways that you can entice them to purchase your
new product instead.

Step 3- Determine your marketing strategy and test it with focus groups to determine their
response to your promotions. Most successful product launches involve marketing of many types.
Online promotions, radio/television spots, and email solicitations can all lead a visitor to your
website to learn more about the new product and other product offerings.

Step 4 - Create a public relations program. Ideas include allowing the press to review your product,
writing articles to send to public media, giving interviews, and holding a launch event. The more
opportunities you have to present your product to the target market, the more people will know the
product and become interested in purchasing it.

Step 5- Evaluate the readiness of the launch to make sure the overall timing is coordinated and the
product is absolutely ready when it is announced.

Step 6 - Create a timeline in the marketing plan and follow up regularly to ensure that everyone
involved is on schedule.

Step 7- Train your customer service department fully so that employees can effectively sell the
product. The minute the product is available for purchase, your sales staff should be fully
knowledgeable about the product and ready to sell it.