Strategic Fit

[1]
Hindustan Latex Family Planning Promotion Trust
[2]
Nielsen Global Consumer Confidence Study
Market Opportunities
 25% of all government purchases
from private labels.
 Sale figures of close to $ 3 billion

A 
by 2008 data[1]
Increasing discretionary spending
with an increasing Consumer
Confidence Index [2].
X  Scope for product innovation on

B C the account of underdeveloped

premium markets.
 Scope for consolidation through
acquisitions of smaller players.

Product Offerings
 Lower
Company malfunction rate, due to
Strengths
product innovation.
 An extensive distribution
 Premium network
pricing.
reaching over
 2Smaller
lack medical stores. sales
SKU, increasing
 Large product basked of OTC drugs.
frequency.
 Acquisition of i-pill from CIPLA.
 Adequate manufacturing facility
thought contract manufacturing.
 High PBT and Net Cash Flow from
Operating Activities.
Region A Region B

 Refers to two markets :

o Non-premium  Invest to realize market
o Contraceptives & Diagnostics opportunities.
 Scope for product development  All promotional
 Government purchase markets
 To be developed in case of failure
of current market strategy