WORKSHOP ON RESEARCH METHODOLOGY

SYNOPSIS ON

Failure of Reliance Petro

RAJU KUMHAR
NAME
CLASS M.B.A. 2ND SEM

SUBJECT WORK SHOP ON RESEARCH METHODOLOGY

FACULTY PROF.S.PRAKASH

COLLEGE IIBS BANGALORE

E.MAIL ADDRESS rajukumhar86@gmail.com

MB.NO. 8105354259

SUBMITTED TO SUBMITTED BY
PROF.- S.PRAKASH RAJU KUMHAR

DATE-28/01/2011 PLACE - BANGALORE

TITLE OF THE RESEARCH-;

 “Reliance Petro” (A case study on the factor for the failure of
Reliance Petro and collection of the opinion from the petrol
pump dealers and customers).

 OBJECTIVS :-
 To State The Reason For The Failure Of Reliance Petrol
 To Find Out The Market Strategy Of “Reliance Petro”.
 To Know The Opinion Of Petrol Pump Dealers And Customer For The Failure
Of “Reliance Petro”.
 To Find Out Reliance Petrol Was Go To Heavy Loss.

 PROPOSED METHODOLOGY:-
Primary data and Secondary data.
 Primary Data-
Questioner, Delphi Technique, Case Study, Opinion from Petrol Pump
Dealers And Customers.

 Secondary Data-
Internet, News papers, Magazines.

 Benefits and Usefulness of Study:-

 This Research is not only about the analysis of its failure but
also provide the Remedy for such failure.
 It will be useful for any organization for its effective and efficient
functioning of its product in the market .It also helps for profit
maximization.

 Resources and Facilities Needed:-

 Money
 Transport
 Man
 Books
  Internet
 Laptop
 Opinion Of Petrol Pump Dealers And Petrol Customers

 Time and Schedule:-

S. No. Task Date

14 ,15th &16th
th

1 Field Survey
January, 2011
Presentation Synopsys
2 28th January, 2011
&Submission
3 PPT Presentation 4th & 11th February
4 Report Submission 18th February

Limitations of study

 The geographical scope of the study is limited to Bangalore City, due to

time & financial constraints.
 The sample size of consumers is confined to 20 and the sample size of the
suppliers limited to 10 only.
 The Respondents sometimes may not be able to spend much time for
filling up the Questionnaire accurately & hence there may be chances for
bias in the respondent’s answers.

 Market Potential
 This Research will help us to understand the causes which are responsible for
failure of “Reliance Petro”
 This Research also helps us to understand and follow the govt. policy so that
this problem will not repeat in future.